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Trademark Attorney Working With Clients in Nottingham, Nottinghamshire

If you're an entrepreneur, you know that protecting your intellectual property should be high on your list when it comes to safeguarding your company. However, as a successful business owner, you also know the steps and costs of filing a trademark in the U.S. can be expensive and arduous.

This conundrum can be even more overwhelming for new business owners who want to do everything possible to minimize the price of securing trademarks. They try to handle complicated tasks like trademark registration on their own, which can be a big mistake - especially when juggling the day-to-day tasks of running a business. You may be thinking, "But what about those set-it-and-forget-it services you can find online? All you have to do is plug in your info, and you're done." Using pre-made templates for trademark filing can be tempting, but doing so can leave you with inadequate protection and hurt you in the long run.

So, what is the easiest, most cost-effective route to consider that also minimizes legal risk? The truth is, before you spend money on an online filing service, it's best to consult with a trademark attorney working with clients in Nottingham, Nottinghamshire.

At Sausser Summers, PC, our experienced trademark attorneys can help you understand the trademark process step by step. We can even help with U.S. trademark filing, U.S. trademark responses, and U.S. trademark renewals at a price you can actually afford. That way, you can make an informed decision regarding your business without having to break the bank.

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Sausser Summers, PC: Simplifying the U.S. Trademark Process

Hiring an attorney can be a daunting task, but at Sausser Summers, PC, our goal is to make the process as simple and seamless as possible for you. That's why we offer a straightforward checkout service. First, you choose your flat fee trademark service and fill out a short questionnaire. Then, we will contact you within 24 hours to discuss the details of our service. From there, one of our experienced trademark attorneys will get to work on your behalf.

Using a trademark attorney for filing in Nottingham, Nottinghamshire, can significantly increase your chances of a successful registration. The U.S. government recommends hiring a trademark attorney to help with your application, and our team of trademark lawyers is dedicated to meeting your needs. In fact, we help ensure your application is filed correctly the first time so you can get on with your life and avoid legal risks.

At Sausser Summers, PC, we work closely with our clients to understand their needs and provide them with sound professional advice. We never offer incomplete services, such as simply filing for registration, because that would leave you open to legal risks. You can rely on us to handle your intellectual property matters, and our flat fee services can help protect your business in a simple, straightforward, and affordable way. It's really that simple.

In terms of filing a U.S. trademark, we provide an easy three-step process to protect your intellectual property:

1. You provide your trademark info to our team via an online form.

2. Our team performs a comprehensive trademark search. This search ensures that no other marks will prevent you from registering your trademark in the U.S. Once performed, we'll send you a legal opinion letter that details our findings.

3. Sausser Summers, PC, files your U.S. trademark application. We are then listed as your Attorney of Record on file. From there, we'll provide ongoing updates regarding the status of your trademark as it works through the registration process.

The bottom line? At Sausser Summers, PC, we give both new and seasoned business owners an easy, efficient, cost-effective way to protect the one asset that sets them apart from others: their name.

Online Trademark Attorney Nottingham, Nottinghamshire
The bottom line?

At Sausser Summers, PC, we give both new and seasoned business owners an easy, efficient, cost-effective way to protect the one asset that sets them apart from others: their name.

Do I Really Need a Trademark Attorney for Protecting My Business in Nottingham, Nottinghamshire?

It's not necessary to be a lawyer in order to apply for a trademark. Anyone can submit a trademark application to the U.S. Patent and Trademark Office (USPTO). However, registering a trademark involves more than just filling out a form. It's essential to conduct thorough research, accurately identify and clearly explain your trademark to ensure it receives adequate protection. And even after securing a trademark, you've got to monitor it consistently to make sure it's free from infringement.

The big takeaway here is that it's always a good idea to work with a trademark attorney to protect the intellectual property that you've worked so hard to establish. According to the Wall Street Journal, applicants are approximately 50% more likely to secure their trademark than people who file applications on their own. If your trademark application is rejected by the USPTO, you will need to revise and refile it, incurring additional filing fees. To avoid delays and extra costs, it is best to have a trademark lawyer help you get it right the first time.

Additional Benefits of Using a Trademark Attorney

Great trademark attorneys (like those you'll find at Sausser Summers, PC) will help with every step of filing and enforcing your trademark. Some additional benefits include the following:

Check to see if your proposed trademark is registered by another entity.

Conduct research to see if another business is using the trademark for which you're applying.

Provide advice and guidance on the strength of your trademark.

Draft and submit your trademark applications and application revisions.

Advice and guidance regarding trademark maintenance and protection.

Monitor the market for unauthorized use of your trademark.

Trademark enforcement to protect you against infringement.

 Online Trademark Lawyer Nottingham, Nottinghamshire

Curious whether our trademark attorney services are right for you and your business? Contact Sausser Summer, PC, today. Let's talk about what you need, and how we can help.

What About Online Filing Services?

Online services, can provide you with basic assistance in filing your trademark. However, they will never be a legitimate substitute for an experienced trademark attorney helping clients in Nottingham, Nottinghamshire.

 Trademark Attorney Nottingham, Nottinghamshire

Although online filing services offer a step-by-step process, they take a one-size-fits-all approach to preparing legal documents. Even their advanced service only provides basic attorney assistance in completing your paperwork and helping with minor roadblocks. Online filing services' disclaimer highlights the many limitations of its services, including the fact that communications are not protected by attorney-client privilege. In addition, online filing services cannot provide advice, explanations, opinions, recommendations, or any kind of legal guidance on possible legal rights, remedies, defenses, options, selection of forms or strategies.

In other words, online filing services can offer you the necessary forms and point you in the right direction, but they cannot customize their services to your specific needs or help you with serious complications that may arise.

For the most comprehensive trademark service and protection, it's always wise to work with highly rated trademark lawyers, like you'll find at Sausser Summers, PC.

Understanding Trademarks Over Time

Trademarks in the U.S. can last indefinitely, but did you know that clients in Nottingham, Nottinghamshire can file a trademark online, only to lose protection in some circumstances? Trademarks differ from patents and copyrights in that they do not have an expiration date. However, to prevent the cancellation of a trademark, you must maintain it. To ensure that your trademark remains protected, you must actively use it in commerce and renew it with the USPTO every ten years.

The Lanham Act tells us that "use in commerce" is the legitimate use of a trademark in the ordinary course of trade. In other words, you cannot register a trademark solely to reserve the rights to it in the future. In most cases, a trademark must be used continuously in connection with the goods or services it is registered for.

 Trademark Law Firm Nottingham, Nottinghamshire

Steps to Renew Your Trademark

Trademarks are registered with the USPTO and generally need to be renewed every ten years. However, there is one crucial exception that you should be aware of. Within the first ten years of owning a trademark, you must file for renewal between the fifth and sixth year from the date of your initial registration.

During this renewal period, you are required to submit a Section 8 declaration, a specimen that shows how the mark is being used, and pay the required fee. You can also apply for Section 15 Incontestability status, which can strengthen your trademark rights. This application, although not mandatory, can make it harder for others to challenge your ownership of the mark.

After the first renewal, which falls between the fifth and sixth year of ownership, the next renewal filing is due between the ninth and tenth year, and then every tenth year thereafter. In the ninth year you will need to file a Section 8 declaration, attesting to your use of the mark or excusable nonuse. You've also got to file a Section 9 renewal application before the end of the tenth year to keep your registration active.

It is worth noting that the USPTO provides a six-month grace period if you fail to renew your mark within the required time frame, but it is best not to rely on it. If you don't file within the grace period time limits, the USPTO will cancel and expire your mark.

By hiring trademark attorneys helping clients in Nottingham, Nottinghamshire, you can avoid the pitfalls and mistakes that can arise and cause you to lose your rights to the mark that represents it.

Losing Your Trademark Rights Through Abandonment

In the event that you stop using your trademark and have no plans to resume using it in commerce, it may be considered abandoned by the USPTO. This could result in the loss of your protective rights to the mark. Typically, a trademark is assumed to be abandoned if it has not been used for three years. However, you may be able to refute this presumption by providing evidence that you intend to use the mark again in the future.

Losing Your Trademark Rights Through Inappropriate Licensing

In addition to trademark abandonment, you should also be wary of improper licensing. It's important to remember that once you allow someone else to use your trademark, you must keep an eye on how they use it. You should monitor the products or services that feature your trademark to ensure that they meet consumers' expectations in terms of quality. Failure to do so can lead to a "naked" trademark license and the loss of your protective trademark rights.

How to Avoid Having to Refile Your Trademark

If you're wondering how you can avoid refiling your trademark, the answer is simple: file it correctly the first time around. Filing a trademark isn't inherently difficult, but when doing so, it's very important that certain aspects are filled out accurately in your application. If any information is missing or incorrect, the trademark application may be considered "void ab initio" or void from the beginning, requiring you to file again.

To avoid this, make sure that the information you provide in the application is accurate and complete, including the ownership of the trademark. For instance, if a corporation has multiple shareholders, it should not file under the President's personal name. The rightful owner should be the one/entity that ultimately controls the trademark and the associated goods/services.

It is also important to ensure that the goods and/or services description is precise. For example, if you sell electronic products, you should not file for research and development services despite having a research and development department. The goods/services description should reflect the goods/services you offer to customers, not the departments within your business.

Additionally, providing accurate dates of first use when filing for a trademark is crucial. The USPTO requires two dates to be specified - the date of first use anywhere and the date of first use in interstate commerce. Contact our trademark law office today to learn more about having accurate dates on your filing paperwork.

 Trademark Lawyer Nottingham, Nottinghamshire
 Trademark Firm Nottingham, Nottinghamshire

What Makes an Online Trademark Attorney Great?

At Sausser Summers, PC, we often get questions about how to distinguish run-of-the-mill consultants and others from great trademark attorneys. After all - when you're looking for an attorney to file or prosecute your business trademark, you should know their qualifications. Here are three ways you can separate the proverbial wheat from the chaff when it comes to trademark attorneys.

It's crucial to seek legal advice from a licensed trademark lawyer rather than relying on advice from non-professionals like trademark consultants. The USPTO even recommends hiring an attorney to help with the trademark process. Although trademark consultants may provide advice on trademark availability or name marketability, they cannot file the trademark for you or offer legal advice. According to the Rules of Practicing in trademark cases, "Individuals who are not attorneys are not recognized to practice before the Office in trademark matters." This rule applies to individuals who assist trademark applicants.

When searching for a trademark attorney, it's important to find someone with a strong background in trademark law. Look for an attorney who specializes in this area and has significant experience handling trademark-related cases. Avoid lawyers who don't have expertise in this field, as they may not be able to provide the guidance and support you need.

Ensure your attorney provides updates throughout the trademark registration process to avoid missing deadlines, including responding to any Office actions within six months. Failure to do so can result in trademark abandonment. The USPTO will only correspond with the listed attorney of record, so make sure your attorney keeps you informed.

In summary:

  • Be sure you're using a licensed trademark attorney helping clients in Nottingham, Nottinghamshire.
  • It's best to work with a trademark lawyer who has years of experience filing trademarks.
  • Ensure that your trademark lawyer is willing to provide ongoing notifications relating to your trademark application process.
 Trademark Registration Lawyer Nottingham, Nottinghamshire

Trademark Attorneys Working Hard for You

Building your brand and gaining recognition for it is a significant achievement, and it's important to protect it. However, there are certain pitfalls and mistakes that can arise, causing you to lose your rights to the mark that represents it. By working with knowledgeable trademark attorneys, you can avoid these issues and file your trademark successfully.

With an A+ rating from the Better Business Bureau (BBB), Sausser Summers, PC, offers comprehensive guidance, strategic advice, and reliable representation for a variety of trademark matters. Our attorneys have years of real-world experience and, having registered countless trademarks with the USPTO, provide our clients with individualized representation when they need it most.

If you're looking for skilled, adept, and experienced counsel, look no further than our trademark law firm. Contact us today to schedule your initial consultation and learn how we can help you safeguard your brand.

Latest News in Nottingham, Nottinghamshire

List of Christmas lights switch-on ceremonies in Nottingham and across the county

The countdown to Christmas starts with the switch-on of festive lights in towns and villages across Nottinghamshire. Nottingham no longer has an official ceremony on the scale it used to back in the day when thousands gathered to see a line-up of celebrity guests perform before lighting up the towering tree in Old Market Square.In recent years, it has been a more low-key affair and 2024 will be no different. Rather than being advertised in advance, it tends to take place asit gets dark on the opening day of Winter Wonderland, which is...

The countdown to Christmas starts with the switch-on of festive lights in towns and villages across Nottinghamshire. Nottingham no longer has an official ceremony on the scale it used to back in the day when thousands gathered to see a line-up of celebrity guests perform before lighting up the towering tree in Old Market Square.

In recent years, it has been a more low-key affair and 2024 will be no different. Rather than being advertised in advance, it tends to take place asit gets dark on the opening day of Winter Wonderland, which is Wednesday, November 13 this year.

The districts and boroughs, however, are promoting their events which will be happening over the next few weeks.

Arnold

The big switch-on, one of the first to take place, is on Friday, November 22 from 4.30pm, outside the AMP building at Arnold Market Place.

Organised by Gedling Borough Council, entertainment includes live music, performances from local schools and choirs, a lantern parade, street entertainers and a visit from Santa. A number of local businesses, including several at the AMP building, will also be staying open late throughout the event.

A special festive market event will also take place along Front Street from noon to 7.30pm, organised by Amp-Live with over 20 traders attending including food and gift stalls. An indoor festive craft fair will be open next to the event, at Arnold Methodist Church, with stalls selling items such as cards, festive food and gifts.

The Christmas lights will be switched on by the Mayor of Gedling, Cllr Ron McCrossen and the Youth Mayor, Stella Clarke at 6.30pm. It will be followed by a lantern parade with a samba troupe, along Front Street to Eagle Square from 6.45pm.

West Bridgford

The town will be lit up on Saturday, November 23. The build-up will begin from noon with a fun-packed festive day with music and entertainment in Central Avenue. Visitors can enjoy seasonal festivities, a selection of food, drink and gift stalls, street theatre entertainment and live music.

The market will showcase more than 30 stalls from local and regional businesses. Local choirs, schools and community groups will be performing on the stage on the Croquet Lawn all day long, followed by the big countdown to the lights switch-on at 5pm by Mayor of Rushcliffe, Cllr Andy Brown, with a grand finale of low noise fireworks and a performance by Lady Rose Duo.

Worksop

The free family-friendly event offers a jam-packed afternoon of Christmas activities. Worksop's switch-on is taking place on Saturday November 23, from noon with a raft of stage and street entertainment throughout the day in the Old Market Square, including school choirs and other talented local performers. Families can enjoy shopping from a selection of stalls and treats from food and drink vendors.

With fun games and freebies also on offer, the day’s festivities will conclude with a live performance from ABBA Fever at 5.30pm, culminating with the lights switch-on and fireworks display at 6pm.

Retford

Retford's festive gathering will be held on Sunday, November 24, in the Market Square. Opening at 10am, more than 125 stalls will provide a host of shopping opportunities, fairground rides, family activities and food and drink offerings. The switch-on gets underway at 5pm, followed by a closing performance from ABBA Fever.

The event incorporates Grove Methodist Church's Star Festival, with a carol service on the stage at 10.30am before a packed programme of live stage entertainment. Santa will be on stage at 12pm, with further live performances taking place during the afternoon. Throughout the day, visitors can enter a competition to be Santa's little helper and help turn on the lights.

The Retford and Worksop events have been organised by North Notts BID, in partnership with Worksop and Retford business forums. Both towns will be running digital reindeer trails, where families are tasked with finding Santa's missing reindeer in the windows of businesses across the town centres, with entries picked at random to win a prize for each trail.

Radcliffe-on-Trent

Sunday, November 24 is also the big day in Radcliffe. As well as the switch-on at The Grange, locals can look forward to a host of food and crafts to kickstart their Christmas shopping from 12pm and entertainment through the day. The grand switch-on will take place at 4.45pm.

Mapperley

A packed programme of entertainment awaits with the line-up of music, dance school performances and school choirs in the precinct on Sunday, November 24 from 12pm to 6pm. The lights will be switched on at 5pm with a singalong with Hannousha.

The day starts with worship and prayer at noon, followed by Burton Joyce Festival Brass at 1pm. The entertainment continues with Prime Time Dance, Studio 3 School of Dance and Mapperley Plains School Choir.

There will also be music from JaeeJaee, Westfield Infant School Choir and Stanhope Young Voices and a performance by Marcia Jones School of Dance.

Eastwood

The annual Christmas event is returning to bring festive cheer to Eastwood on Tuesday, November 26. A market will open at 5.30pm, with seasonal treats and gifts for sale, in Victoria Street and Eastwood Square.

Head to Victoria Street for festive face painting to add some Christmas sparkle. Santa will make a special stop at his grotto at the D.H. Lawrence Birthplace Museum Courtyard from 5.30pm to 7.30pm. Accessible sensory sessions are available from 4.30pm to 5.30pm, which must be booked for free on Eventbrite.

The main celebration will kick off at 6pm, from Eastwood Square and along Nottingham Road. Visitors can look forward to Victorian carol singers, a street performance from the Spark! drummers, fairground rides and a nativity trail through the town.

Carol singing will be led by the Eastwood & District Churches, plus the Pesky Alligators will be giving a high energy performance on stage.

At 7pm the Mayor of Broxtowe and the Eastwood Town Mayor will lead the Christmas lights' switch-on ceremony by the tree in Eastwood Square. The evening will conclude with fireworks at 8pm, best viewed from Nottingham Road near Eastwood Library.

Beeston

The town's annual switch-on will be taking place on Saturday November 30 with activities staged in Beeston Square, Foster Avenue car park and High Road. A Christmas market will start at noon with a selection of festive goodies and gifts.

Keep hunger at bay with a range of hot food as well as sweets and doughnuts. Father Christmas will make a special appearance at his magical grotto in Beeston Library, which will be open from 2pm to 5pm. Children can meet Santa, share their Christmas wishes and enjoy the festive magic. Accessible sensory sessions are available between 1pm and 2pm, with bookings on a first come, first served basis. Book for free at Eventbrite.

The main festivities will begin at 4.30pm in Beeston Square, with lively street theatre act, the Bouncing Elves. Activities for youngsters include face painting and fairground rides, while five-piece band Spotlight will perform music from across the decades and festive favourites.

At 5.30pm the Mayor of Broxtowe will lead the switch-on ceremony in Beeston Square. The evening will end with a dazzling firework display at 6.30pm, best viewed from Foster Avenue. Carol singing will be led by the Redeemer Church just before the fireworks, from 6pm at the top of Foster Avenue.

Hucknall

The switch-on will take place in Hucknall Market Place car park and High Street from 4pm to 7.30pm on Wednesday December 4. The evening of festive fun includes Christmas market stalls, hot food and drink, seasonal entertainment and, of course, the all-important light switch-on. Santa will be making an appearance, arriving by sleigh.

Popular Beeston wedding venue and golf club sold as new owners make pledge

Get the latest Nottinghamshire Live breaking news on WhatsAppOur community members are treated to special offers, promotions and adverts from us and our partners. You can check out at any time. More infoA charming Nottinghamshire wedding venue and golf course has been sold - but its new owner has p...

Get the latest Nottinghamshire Live breaking news on WhatsApp

Our community members are treated to special offers, promotions and adverts from us and our partners. You can check out at any time. More info

A charming Nottinghamshire wedding venue and golf course has been sold - but its new owner has pledged to continue its 100-year-old legacy. Beeston Fields golf club and wedding venue in Beeston, Nottinghamshire, has been sold to the Cilldara Group, after former owner Philippa Marshall made the "very difficult decision" to sell up.

Warwickshire-based Cilldara has given assurances the golf club and the walled garden events venue will continue to operate as normal after the change in ownership. After the sale, former director Ms Marshall praised the dedication of the venue's staff, before adding: "We are leaving Cilldara a great team to continue the legacy of Beeston Fields and we wish the new owners well as they take over the running of the golf club and the walled garden wedding venue."

Members and guests will be able to continue enjoying the facilities as usual, while future bookings at the Walled Garden will be unaffected, according to Cilldara. Beeston Fields had been owned by the Mitchell family since Ms Marshall's great-uncle, former Lord Mayor of Nottingham Fred Mitchell, founded the golf club in 1923.

Her father John Mitchell had been president of the club from 1970 until his death in 2013. The 18-hole course is staffed by 55 employees and has built up a reputation as one of the best in the East Midlands, according to its owners.

The adjoining The walled garden opened in 2012 as a luxury events venue situated in an 18th century former kitchen garden, and has held hundreds of weddings, parties and other events. Cilldara’s managing director, Jim Kelly, said: “We are grateful to Philippa and her family for trusting the Cilldara Group with the next phase of the history of these successful businesses.

"We have acquired, not only two great facilities, but also a management team and group of employees who have a key focus on offering members and customers alike a wonderful visitor experience. We look forward to working with our new colleagues during these exciting times”.

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New plans for huge sand and gravel pit near Nottingham expected soon after last effort was halted

Plans to a dig a gravel and sand pit in Nottinghamshire are expected to be put in next year after a similar scheme was withdrawn due to environmental issues. Aggregates company London Rock Supplies previously sought permission to open a pit in the fields off the A453, between ...

Plans to a dig a gravel and sand pit in Nottinghamshire are expected to be put in next year after a similar scheme was withdrawn due to environmental issues. Aggregates company London Rock Supplies previously sought permission to open a pit in the fields off the A453, between Clifton and Barton-in-Fabis, but plans were shelved in 2022 after “complex environmental issues” could not be resolved.

Campaigners said the plans would have been a detriment to the area, including the nearby Lark Hill retirement village in Clifton. The Nottinghamshire Wildlife Trust, which runs Attenborough Nature Reserve, also opposed the plans.

A new firm has since proposed its own plans for the site, which predominantly sits within Nottinghamshire but also goes inside the city borders, to extract 2.5 million tonnes of sand and gravel. A date for when the application will be considered at each authority’s respective planning committees is yet to be determined, but it is understood it will be in 2025.

An update was given during a Nottingham and Nottinghamshire Joint Committee on Mineral and Waste Planning meeting on Friday (November 8). David Arnold, head of planning and environment for Nottinghamshire County Council, said the authority received revised details in February this year.

“The site is an allocation in the Nottinghamshire Minerals Local Plan,” he said. “A new applicant has come forward. It has had an application before but it was withdrawn.

“Sand and gravel would be taken up Green Street and processed on site, and taken on to the A453 to market. The application has generated a significant amount of interest from public and statutory consultees.

“So where we are with this is we have just written to the applicant to ask for more information. Once we have received that information we will be putting further consultations out. We are far from determined, still a long way to go.”

Mr Arnold added the site would be “progressively restored” and contribute high ecological value. Another application has been put forward to extract one million tonnes of gypsum, a mineral used in building materials, fertilisers, and food additives, from land to the north of Ratcliffe-on-Soar Power Station.

The proposed rate of extraction would be up to 300,000 tonnes per annum over four years, and the site would be restored to grassland once everything had been extracted. “Like Barton-in-Fabis this has generated some interest from statutory consultees and they have asked for further information, so we are going out to consultation with all that information,” Mr Arnold added.

Remembrance Day in Nottingham 2024: All you need to know about parade route, timings and road closures

We’ve rounded up all the key details about Sunday’s Remembrance Day service in NottinghamThis year’s Remembrance Service in Nottingham city will take place on Sunday, November 10 at the city’s war memorial at ...

We’ve rounded up all the key details about Sunday’s Remembrance Day service in Nottingham

This year’s Remembrance Service in Nottingham city will take place on Sunday, November 10 at the city’s war memorial at Victoria Embankment.

The ceremony will begin at 10.45am and include the two-minute silence and wreath laying. The Nottinghamshire Band of The Royal Engineers, accompanied by the Nottingham Hospitals’ Choir will provide music for the service.

The ceremony will begin with the traditional parade. From the west side closure (at Wilford Grove/Embankment), the parade comprising Armed Forces personnel, cadets and veterans will form up before marching down to the memorial.

After the service, the parade will depart from the memorial and march down towards the east side closure (Embankment – Bunbury Street) saluting the Lord Lieutenant, before falling out inside the road closure at the Bunbury Street end.

Under the instruction of the Regimental Sgt Major, wreaths will be laid by:

Wreaths will also be laid by veterans, community groups and faith representatives.

People wishing to pay their respects and observe the ceremony are very welcome.

To help with this, there will be a large screen on Victoria Embankment for the public to be able to watch the ceremony.

A large PA system will ensure people can also hear the service.

This solution will help prevent crowding that can occur when people are struggling to see what is taking place.

As in previous years, there will be no activity at Old Market Square on Remembrance Sunday due to the war memorial being located at Victoria Embankment.

Where will the road closures be?

The road along the Embankment will be closed from the junction of Wilford Grove to the junction of Bunbury Street.

Cars will not be allowed to park on the closed section of the Embankment. Cars can be parked in other areas, as normal.

Nuno Espirito Santo reveals how Evangelos Marinakis is pushing Nottingham Forest forward

Owner Evangelos Marinakis’ ambition continues to set the standard for Nottingham Forest, according to head coach Nuno Espirito Santo.The Greek has long talked of having “big dreams” for the Reds. Indeed, he outlined his goal of adding to the club’s trophy cabinet as soon as promotion to the top ti...

Owner Evangelos Marinakis’ ambition continues to set the standard for Nottingham Forest, according to head coach Nuno Espirito Santo.

The Greek has long talked of having “big dreams” for the Reds. Indeed, he outlined his goal of adding to the club’s trophy cabinet as soon as promotion to the top tier had been secured.

Earlier this week came another show of the Forest chief’s intent with the news he is keen to link up with former Arsenal sporting director Edu. The Brazilian former midfielder announced his decision to step down from his role at the Emirates Stadium on Monday and is expected to take on a job overseeing Marinakis’ stable of clubs, which also includes European sides Olympiacos and Rio Ave.

Forest flying in the Premier League will be music to the ears of shipping magnate Marinakis. And Nuno says he relishes the hierarchy pushing the team on to greater heights.

“It is good,” he said. “Starting from the owner, the ambition to grow and improve the club makes us all aware that we have to give our best - starting from us on the pitch, the players, the staff working for the players, creating the environment and the best they can have so they can deliver on the pitch.

“Ambition is good. Demanding is good. But we cannot get away from our track, so I insist we have to remain humble and realise we haven’t achieved anything. I don’t just say that, it is the truth.

“We have to keep going. But having this desire to improve is what moves us forward.”

The Reds sit third in the table ahead of Sunday’s clash with Newcastle United at the City Ground (2pm kick-off). Fans have started to get excited about the prospect of an exciting campaign ahead, but Nuno is determined to keep feet on the ground.

“I don’t consider it difficult to do that, it is just a continuation of the first day we started working together - realising that to achieve things we have to demand them and stay humble,” he said. “We have to recognise that there are a lot of mistakes being made that we have to correct, so the ambition is that. Keeping on track is what we have to do.

“My ambition is tomorrow. I am not just saying that, I truly believe it. I also truly believe that the players feel the same way. We cannot get distracted; the focus is on the pitch.”

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