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File a Trademark for $399 + $250 Government Filing Fee

Trademark Attorney Working With Clients in London, GreaterLondon

If you're an entrepreneur, you know that protecting your intellectual property should be high on your list when it comes to safeguarding your company. However, as a successful business owner, you also know the steps and costs of filing a trademark in the U.K. can be expensive and arduous.

This conundrum can be even more overwhelming for new business owners who want to do everything possible to minimize the price of securing trademarks. They try to handle complicated tasks like trademark registration on their own, which can be a big mistake - especially when juggling the day-to-day tasks of running a business. You may be thinking, "But what about those set-it-and-forget-it services you can find online? All you have to do is plug in your info, and you're done." Using pre-made templates for trademark filing can be tempting, but doing so can leave you with inadequate protection and hurt you in the long run.

So, what is the easiest, most cost-effective route to consider that also minimizes legal risk? The truth is, before you spend money on an online filing service, it's best to consult with a trademark attorney working with clients in London, GreaterLondon.

At Sausser Summers, PC, our experienced trademark attorneys can help you understand the trademark process step by step. We can even help with U.K. trademark filing, U.K. trademark responses, and U.K. trademark renewals at a price you can actually afford. That way, you can make an informed decision regarding your business without having to break the bank.

Sausser Summers, PC: Simplifying the U.K. Trademark Process

Hiring an attorney can be a daunting task, but at Sausser Summers, PC, our goal is to make the process as simple and seamless as possible for you. That's why we offer a straightforward checkout service. First, you choose your flat fee trademark service and fill out a short questionnaire. Then, we will contact you within 24 hours to discuss the details of our service. From there, one of our experienced trademark attorneys will get to work on your behalf.

Using a trademark attorney for filing in London, GreaterLondon, can significantly increase your chances of a successful registration. The U.K. government recommends hiring a trademark attorney to help with your application, and our team of trademark lawyers is dedicated to meeting your needs. In fact, we help ensure your application is filed correctly the first time so you can get on with your life and avoid legal risks.

At Sausser Summers, PC, we work closely with our clients to understand their needs and provide them with sound professional advice. We never offer incomplete services, such as simply filing for registration, because that would leave you open to legal risks. You can rely on us to handle your intellectual property matters, and our flat fee services can help protect your business in a simple, straightforward, and affordable way. It's really that simple.

In terms of filing a U.K. trademark, we provide an easy three-step process to protect your intellectual property:

1. You provide your trademark info to our team via an online form.

2. Our team performs a comprehensive trademark search. This search ensures that no other marks will prevent you from registering your trademark in the U.K. Once performed, we'll send you a legal opinion letter that details our findings.

3. Sausser Summers, PC, files your U.K. trademark application. We are then listed as your Attorney of Record on file. From there, we'll provide ongoing updates regarding the status of your trademark as it works through the registration process.

The bottom line? At Sausser Summers, PC, we give both new and seasoned business owners an easy, efficient, cost-effective way to protect the one asset that sets them apart from others: their name.

Online Trademark Attorney London, GreaterLondon
The bottom line?

At Sausser Summers, PC, we give both new and seasoned business owners an easy, efficient, cost-effective way to protect the one asset that sets them apart from others: their name.

Do I Really Need a Trademark Attorney for Protecting My Business in London, GreaterLondon?

It's not necessary to be a lawyer in order to apply for a trademark. Anyone can submit a trademark application to the U.K. Patent and Trademark Office (USPTO). However, registering a trademark involves more than just filling out a form. It's essential to conduct thorough research, accurately identify and clearly explain your trademark to ensure it receives adequate protection. And even after securing a trademark, you've got to monitor it consistently to make sure it's free from infringement.

The big takeaway here is that it's always a good idea to work with a trademark attorney to protect the intellectual property that you've worked so hard to establish. According to the Wall Street Journal, applicants are approximately 50% more likely to secure their trademark than people who file applications on their own. If your trademark application is rejected by the USPTO, you will need to revise and refile it, incurring additional filing fees. To avoid delays and extra costs, it is best to have a trademark lawyer help you get it right the first time.

Additional Benefits of Using a Trademark Attorney

Great trademark attorneys (like those you'll find at Sausser Summers, PC) will help with every step of filing and enforcing your trademark. Some additional benefits include the following:

Check to see if your proposed trademark is registered by another entity.

Conduct research to see if another business is using the trademark for which you're applying.

Provide advice and guidance on the strength of your trademark.

Draft and submit your trademark applications and application revisions.

Advice and guidance regarding trademark maintenance and protection.

Monitor the market for unauthorized use of your trademark.

Trademark enforcement to protect you against infringement.

Online Trademark Lawyer London, GreaterLondon

Curious whether our trademark attorney services are right for you and your business? Contact Sausser Summer, PC, today. Let's talk about what you need, and how we can help.

What About Online Filing Services?

Online services, can provide you with basic assistance in filing your trademark. However, they will never be a legitimate substitute for an experienced trademark attorney helping clients in London, GreaterLondon.

Trademark Attorney London, GreaterLondon

Although online filing services offer a step-by-step process, they take a one-size-fits-all approach to preparing legal documents. Even their advanced service only provides basic attorney assistance in completing your paperwork and helping with minor roadblocks. Online filing services' disclaimer highlights the many limitations of its services, including the fact that communications are not protected by attorney-client privilege. In addition, online filing services cannot provide advice, explanations, opinions, recommendations, or any kind of legal guidance on possible legal rights, remedies, defenses, options, selection of forms or strategies.

In other words, online filing services can offer you the necessary forms and point you in the right direction, but they cannot customize their services to your specific needs or help you with serious complications that may arise.

For the most comprehensive trademark service and protection, it's always wise to work with highly rated trademark lawyers, like you'll find at Sausser Summers, PC.

Understanding Trademarks Over Time

Trademarks in the U.K. can last indefinitely, but did you know that clients in London, GreaterLondon can file a trademark online, only to lose protection in some circumstances? Trademarks differ from patents and copyrights in that they do not have an expiration date. However, to prevent the cancellation of a trademark, you must maintain it. To ensure that your trademark remains protected, you must actively use it in commerce and renew it with the USPTO every ten years.

The Lanham Act tells us that "use in commerce" is the legitimate use of a trademark in the ordinary course of trade. In other words, you cannot register a trademark solely to reserve the rights to it in the future. In most cases, a trademark must be used continuously in connection with the goods or services it is registered for.

Trademark Law Firm London, GreaterLondon

Steps to Renew Your Trademark

Trademarks are registered with the USPTO and generally need to be renewed every ten years. However, there is one crucial exception that you should be aware of. Within the first ten years of owning a trademark, you must file for renewal between the fifth and sixth year from the date of your initial registration.

During this renewal period, you are required to submit a Section 8 declaration, a specimen that shows how the mark is being used, and pay the required fee. You can also apply for Section 15 Incontestability status, which can strengthen your trademark rights. This application, although not mandatory, can make it harder for others to challenge your ownership of the mark.

After the first renewal, which falls between the fifth and sixth year of ownership, the next renewal filing is due between the ninth and tenth year, and then every tenth year thereafter. In the ninth year you will need to file a Section 8 declaration, attesting to your use of the mark or excusable nonuse. You've also got to file a Section 9 renewal application before the end of the tenth year to keep your registration active.

It is worth noting that the USPTO provides a six-month grace period if you fail to renew your mark within the required time frame, but it is best not to rely on it. If you don't file within the grace period time limits, the USPTO will cancel and expire your mark.

By hiring trademark attorneys helping clients in London, GreaterLondon, you can avoid the pitfalls and mistakes that can arise and cause you to lose your rights to the mark that represents it.

Losing Your Trademark Rights Through Abandonment

In the event that you stop using your trademark and have no plans to resume using it in commerce, it may be considered abandoned by the USPTO. This could result in the loss of your protective rights to the mark. Typically, a trademark is assumed to be abandoned if it has not been used for three years. However, you may be able to refute this presumption by providing evidence that you intend to use the mark again in the future.

Losing Your Trademark Rights Through Inappropriate Licensing

In addition to trademark abandonment, you should also be wary of improper licensing. It's important to remember that once you allow someone else to use your trademark, you must keep an eye on how they use it. You should monitor the products or services that feature your trademark to ensure that they meet consumers' expectations in terms of quality. Failure to do so can lead to a "naked" trademark license and the loss of your protective trademark rights.

How to Avoid Having to Refile Your Trademark

If you're wondering how you can avoid refiling your trademark, the answer is simple: file it correctly the first time around. Filing a trademark isn't inherently difficult, but when doing so, it's very important that certain aspects are filled out accurately in your application. If any information is missing or incorrect, the trademark application may be considered "void ab initio" or void from the beginning, requiring you to file again.

To avoid this, make sure that the information you provide in the application is accurate and complete, including the ownership of the trademark. For instance, if a corporation has multiple shareholders, it should not file under the President's personal name. The rightful owner should be the one/entity that ultimately controls the trademark and the associated goods/services.

It is also important to ensure that the goods and/or services description is precise. For example, if you sell electronic products, you should not file for research and development services despite having a research and development department. The goods/services description should reflect the goods/services you offer to customers, not the departments within your business.

Additionally, providing accurate dates of first use when filing for a trademark is crucial. The USPTO requires two dates to be specified - the date of first use anywhere and the date of first use in interstate commerce. Contact our trademark law office today to learn more about having accurate dates on your filing paperwork.

Trademark Lawyer London, GreaterLondon
Trademark Firm London, GreaterLondon

What Makes an Online Trademark Attorney Great?

At Sausser Summers, PC, we often get questions about how to distinguish run-of-the-mill consultants and others from great trademark attorneys. After all - when you're looking for an attorney to file or prosecute your business trademark, you should know their qualifications. Here are three ways you can separate the proverbial wheat from the chaff when it comes to trademark attorneys.

It's crucial to seek legal advice from a licensed trademark lawyer rather than relying on advice from non-professionals like trademark consultants. The USPTO even recommends hiring an attorney to help with the trademark process. Although trademark consultants may provide advice on trademark availability or name marketability, they cannot file the trademark for you or offer legal advice. According to the Rules of Practicing in trademark cases, "Individuals who are not attorneys are not recognized to practice before the Office in trademark matters." This rule applies to individuals who assist trademark applicants.

When searching for a trademark attorney, it's important to find someone with a strong background in trademark law. Look for an attorney who specializes in this area and has significant experience handling trademark-related cases. Avoid lawyers who don't have expertise in this field, as they may not be able to provide the guidance and support you need.

Ensure your attorney provides updates throughout the trademark registration process to avoid missing deadlines, including responding to any Office actions within six months. Failure to do so can result in trademark abandonment. The USPTO will only correspond with the listed attorney of record, so make sure your attorney keeps you informed.

In summary:

  • Be sure you're using a licensed trademark attorney helping clients in London, GreaterLondon.
  • It's best to work with a trademark lawyer who has years of experience filing trademarks.
  • Ensure that your trademark lawyer is willing to provide ongoing notifications relating to your trademark application process.
Trademark Registration Lawyer London, GreaterLondon

Trademark Attorneys Working Hard for You

Building your brand and gaining recognition for it is a significant achievement, and it's important to protect it. However, there are certain pitfalls and mistakes that can arise, causing you to lose your rights to the mark that represents it. By working with knowledgeable trademark attorneys, you can avoid these issues and file your trademark successfully.

With an A+ rating from the Better Business Bureau (BBB), Sausser Summers, PC, offers comprehensive guidance, strategic advice, and reliable representation for a variety of trademark matters. Our attorneys have years of real-world experience and, having registered countless trademarks with the USPTO, provide our clients with individualized representation when they need it most.

If you're looking for skilled, adept, and experienced counsel, look no further than our trademark law firm. Contact us today to schedule your initial consultation and learn how we can help you safeguard your brand.

Latest News Near Me London, GreaterLondon

Rapid increase of 60 new London data centres 'will have devastating consequences' with 2050 warning

The London Assembly has heard Havering, Tower Hamlets, Newham and Brent will be put under the most 'pressure' from new data centres, with fears over water issuesA planned proliferation of data centres in London could "undermine" the capital's decarbonisation goals, the London Assembly has been told. Between 50 and 60 of around 100 planned data centres - which house IT infrastructure such as servers - currently in the planning pipeline are scheduled to be built in London.‌However, i...

The London Assembly has heard Havering, Tower Hamlets, Newham and Brent will be put under the most 'pressure' from new data centres, with fears over water issues

A planned proliferation of data centres in London could "undermine" the capital's decarbonisation goals, the London Assembly has been told. Between 50 and 60 of around 100 planned data centres - which house IT infrastructure such as servers - currently in the planning pipeline are scheduled to be built in London.

However, it is estimated that every 10 new data centres built could result in 2.7million tonnes of carbon emissions, prompting concerns that their construction could subvert the Mayor of London's climate goals. "This is definitely undermining the process we've been making," Oliver Hayes. Head of Policy & Campaigns at Global Action Plan, told the London Assembly Environment Committee on Tuesday (February 3).

He estimated that in 2050, data centres alone would use a quarter of the UK's entire electricity consumption as of last year, and that just 10 of the proposed data centres would generate carbon emissions equivalent to the amount saved from a complete switch to electric vehicles.

Mr Hayes warned that tech firms are also hoping for data centres to be powered by onsite gas to enable to them build them quicker. He added: "This will have devastating consequences for the climate.

"Data centres also need to be confident they can run the entire time, so they all have backup generators on site - usually in the form of diesel generators. This again has additional impacts for climate, but clearly, particularly in a London context, risks undermining the progress that we've heard about on air quality."

The organisation estimates that Havering, Tower Hamlets, Newham and Brent will be put under the most "pressure" from new data centres. While the current spread around the capital is "fairly diverse", existing data centres are "much, much smaller" than the planned, new ones, Mr Hayes said.

This could lead to issues with water, he added, noting that water stress - when demand for water exceeds the available supply - is most acute in London and the South-East, where the majority of new data centres are being planned.

There were also warnings sounded about London's housing supply crisis following a report from the London Assembly Planning and Regeneration Committee that some new housing developments in west London were temporarily delayed after the electricity grid reached full capacity.

Calling for the new London Plan - set to be released next year - to have a "dedicated data centre policy", Mr Hayes said: " People can't move into homes because there is no grid.

"We are also very worried also about the potential impacts down the line for bills. Every additional demand such as that coming from data centres requires additional infrastructure, grid upgrades, more renewables than would otherwise be needed. Those costs will inevitably filter down to bill payers."

"We are at a bit of a fork in the road where a lot of this stuff, if it's built now, will be around for a long time. So that's why the interventions are so critical now. Transparency is very important."

A spokesperson for the Mayor of London has previously said they are working to include "how to best address the need for data centres in London". The committee session came after a roundtable session with policy experts and frontline environmental practitioners which took place in City Hall.

Leonie Cooper, Chair of the London Assembly Environment Committee, told the Local Democracy Reporting Service (LDRS): “This is an important moment to review London’s progress on environmental priorities. The Mayor has set ambitious goals – from cleaning London’s air and cutting harmful climate emissions, to warmer homes, swimmable rivers and increasing access to nature.

“Bringing together such a wide range of stakeholders across the environmental sector led to a rich and diverse discussion around London’s environmental priorities. The findings from the discussions will help shape our scrutiny going forward, as we investigate the issues that matter most to Londoners."

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Wildfires, e-bikes and tall buildings - why London's fire service faces big challenge in years ahead

London Fire Commissioner Jonathan Smith said more funding is needed to ensure the service can cope with the "new normal"London faces a unique "multiplicity" of fire safety risks in the coming years, the capital's Fire Commissioner has warned.‌Jonathan Smith, who took over the role last July, said emerging cultural and climate-related trends in the last decade have completely changed the landscape of firefighting challenges and priorities.‌He cited blaze...

London Fire Commissioner Jonathan Smith said more funding is needed to ensure the service can cope with the "new normal"

London faces a unique "multiplicity" of fire safety risks in the coming years, the capital's Fire Commissioner has warned.

Jonathan Smith, who took over the role last July, said emerging cultural and climate-related trends in the last decade have completely changed the landscape of firefighting challenges and priorities.

He cited blazes related to lithium-ion batteries - usually used in e-bikes and e-scooters - and increasing wildfires as two major risks the brigade's officials are preparing for in the coming years.

"When I took over, the first thing we had to do was to make sure the organisation was still postured appropriately to deal with what we knew was going to be a very, very busy wildfire summer period, which has now become the new normal," he told the London Assembly yesterday (Thursday, February 5).

"That had always been an issue that we dealt with historically, but the nature of the extreme weather and what we're now seeing on a regular basis throughout, not just the summer period, but then going into flooding in the autumn and winter is now the new normal for London.

"Then when we look at things like e-bikes and e-scooters last year, we had a record number - over 200. Back in 2020, the number was around 25 - this is a risk that continues to develop at pace."

Later, he added: "Lithium-ion batteries are now the new chip pan in terms of what we're dealing with as an organisation."

Mr Smith also pointed out London's "complicated built environment" which needs to be adequately regulated to prevent any fire-related tragedies - but said it would become more difficult as "London continues to build high".

Laying out the challenges of looking after London, the Fire Commissioner noted that staff were rescuing six Londoners a day from "a whole range of scenarios" and were pulling someone out of a fire every three days.

"The operational pressure on the organisation is significant because of the variety of incident types that we now expect a modern fire rescue service to deal with, particularly one that's based in a global city, like London."

He admitted that further funding was needed to ensure London Fire Brigade (LFB) could be an "agile" and "modern" force that can deal with developing and emerging risks going forward.

Last month the Mayor announced that the average Londoner living in a Band D property will pay an extra £20.13 as part of the Greater London Authority (GLA) Precept.

Of this, £5.13 will go directly to LFB, raising an additional £19.3million as part of an overall £251.1million annual budget.

In the draft budget submission, officials said that as the UK's largest fire and rescue service – and one that operates in an "extremely complex environment" – additional investment is needed.

The money will go to "maintaining LFB's operational capabilities and response times" and investing in LFB's estate, including building a new headquarters and refurbishing Lambeth Fire Station.

The draft budget shows an extra £16.4m will be spent on "preparedness and response" in addition to £5.9m more being spend on capital financing – money used for major projects such as buildings or equipment.

Deputy Mayor Jules Pipe, who is responsible for the fire service, said ongoing work on "culture change" within the force was also important to continue.

Last year's LFB staff survey saw falls in harassment, bullying and discrimination within the force, though there still appears work to do when it comes to enforcing safety standards.

A report from the London Assembly Fire Committee this week said firefighters in the capital are facing an increased cancer risk due to constant exposure to toxins and pollutants in the line of duty. Industry figures and experts told the investigation that while PPE shortages were primarily to blame, safety measures were often flouted for reputational purposes.

"As a firefighter myself, you'd often go to a car fire 25 years ago without breathing apparatus and you'd see it as a badge of honour - I look at that now with horror," Mr Smith said.

"We have to see that cultural shift...making sure people are showering properly, washing their hands...there's still more work for us to do."

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London HERCULES Song Great Bolts of Thunder to Get Basement Jaxx Remix

With Disney’s Hercules currently running at the Theatre Royal Drury Lane in London’s West End, and the release of the Original London Cast Recording on vinyl, CD and digitally, one of the production’s most-loved songs Great Bolts of Thunder is being released as a single remixed by electronic music duo Basement Jaxx.Basement Jaxx are one of the most pioneering and important dance acts of the past 30 years who have released huge global hits including Red Alert and Where’s Your Head At. This brand-new version of G...

With Disney’s Hercules currently running at the Theatre Royal Drury Lane in London’s West End, and the release of the Original London Cast Recording on vinyl, CD and digitally, one of the production’s most-loved songs Great Bolts of Thunder is being released as a single remixed by electronic music duo Basement Jaxx.

Basement Jaxx are one of the most pioneering and important dance acts of the past 30 years who have released huge global hits including Red Alert and Where’s Your Head At. This brand-new version of Great Bolts of Thunder brings a whole new energy and sound to this much loved classic whilst allowing the power of the vocal to remain central to the track, so now The Muses will inhabit the theatres and late night dancefloors!

Great Bolts of Thunder remixed by Basement Jaxx is available on all streaming platforms from February 13.

Last year, Disney Theatrical Group and Disney Music Group/Walt Disney Records released on vinyl, CD and digitally Hercules Original London Cast Recording - a cast recording that combines the classic Disney songs made famous by the 1997 Hercules movie such as "Go the Distance," "Zero to Hero" and "I Won’t Say (I’m in Love)," with brand new songs also written by Alan Menken (music) and David Zippel (lyrics) specifically for the musical.

"We were so happy to hear that DJ royalty Basement Jaxx were on board to remix 'Great Bolts of Thunder,'" said Menken. "The song has been a favorite in our new musical, Hercules, and it is great to see it take on a new life with this remix."

"We loved writing the new songs for the musical, and this remix brings a whole new energy to 'Great Bolts of Thunder,'" said Zippel. "We are excited for the song to have a new life on the dance floor!"

Multi-award-winning Basement Jaxx are one of the most important and pioneer electronic dance acts to come out of the UK. Growing out of the underground dance scene of the 1990's, they released their debut album Remedy in 1999 and followed it up with Rooty in 2001. The duo found global success with tracks such as Red Alert and Where’s Your Head At becoming era-defining tracks seen today as vital parts of the evolution of electronic music. They continue to tour the world playing through the UK in March including a sold out Royal Albert Hall show.

Mayor of London updates on plans for private hire vehicle taskforce to improve driver welfare

The Mayor of London has confirmed plans to establish a new private hire vehicle taskforce, with the first meeting anticipated in the first quarter of 2026, following questions from Labour London Assembly member Elly Baker., the Mayor said the commitment formed part of his election manifesto and was intended to examine “what can be done to further support private hire vehicle (PHV) drivers in London”. He described the PHV sector as “central to the functioning of the city” and said its workforce “deserve fa...

The Mayor of London has confirmed plans to establish a new private hire vehicle taskforce, with the first meeting anticipated in the first quarter of 2026, following questions from Labour London Assembly member Elly Baker.

, the Mayor said the commitment formed part of his election manifesto and was intended to examine “what can be done to further support private hire vehicle (PHV) drivers in London”. He described the PHV sector as “central to the functioning of the city” and said its workforce “deserve fair, stable and safe working conditions”.

The Mayor said concerns had been raised through ongoing engagement between the industry, Greater London Authority and Transport for London. These discussions have highlighted a range of welfare-related issues affecting drivers.

In his full response, the Mayor of London Sadiq Khan, said: “Through their ongoing engagement with the Greater London Authority and Transport for London, PHV drivers, representatives and operators have raised concerns about priority issues affecting driver welfare, including for instance access to toilet and rest facilities.”

Taskforce bringing together drivers, operators and regulators expected to convene for the first time in early 2026

To address these issues, the Mayor confirmed he is “establishing a taskforce to bring together key stakeholders from across the PHV industry to collaboratively address the challenges and opportunities facing the sector”.

The taskforce is expected to include representatives from across the private hire market, potentially covering drivers, operator firms and public sector bodies. No further detail was provided on membership and governance or whether outcomes would feed directly into policy or regulatory changes.

The Mayor added: “I anticipate that the taskforce will meet for the first time in the first quarter of 2026.”

The update comes as private hire drivers in London continue to raise concerns over working conditions and facilities available to them.

Trafford Centre announces cult London brand to open first Greater Manchester store

Twenty years after its debut in London, viral store Lola’s is heading up northA new store will be opening in the Trafford Centre later this month and will mark the Greater Manchester debut of a cult London brand.‌Lola’s, which started life in the capital 20 years ago, has become known for its handcrafted and freshly-made celebration cakes, cupcakes and brownies. Launched in 2006 by two friends, Victoria Jossel Nurtman and Romy Lewis, they began by selling their cakes from their P...

Twenty years after its debut in London, viral store Lola’s is heading up north

A new store will be opening in the Trafford Centre later this month and will mark the Greater Manchester debut of a cult London brand.

Lola’s, which started life in the capital 20 years ago, has become known for its handcrafted and freshly-made celebration cakes, cupcakes and brownies. Launched in 2006 by two friends, Victoria Jossel Nurtman and Romy Lewis, they began by selling their cakes from their Primrose Hill bakery at the likes of Selfridges and Topshop before opening their flagship store in Mayfair.

Gaining its name from the acronym for Ladies Of Leisure Always, Lola's now has more than 25 stores across London, as well as a shop in Birmingham within the Bullring Shopping Centre’s Selfridges.

Last week, Lola's began teasing its Greater Manchester arrival with a series of clues on social media. Piecing together the information, it was enough for fans to get excited. One person on Instagram commented: "Finally coming to Manchester! Lived on these when I was in London. Thank you." Another said: "Finaaaaaaaaalllllllllyy! I have been begging for years for you guys to come this far up North, my loyalty points are going to skyrocket! This is so, so exciting."

It has been announced that Lola’s will be marking its Northern debut with its Trafford Centre shop opening on Saturday, February 28. The launch date will feature 500 free cupcakes and brownies up for grabs as well as live entertainment and DJs, giveaways and more surprises. There will also be the opportunity to try a new Manchester-inspired flavoured cupcake for the first time.

“The concept behind what we do has always been about delicious cupcakes, which are freshly-baked using the best ingredients,” Asher Budwig, the Managing Director for Lola’s, tells the M.E.N. “There has always been this dedication towards making a fantastic cake. We aim to make something that not only looks amazing, but tastes amazing.

“It’s also about convenience for our customers. People have a birthday or event tomorrow and they haven’t sorted out a cake, they can go and order there cake with us and it’ll be with them tomorrow. I think that’s why we win - people come to us because they get something that’s great, reliable, consistent and comes with a smile.”

Asked for any of his particular highlights on Lola’s menu, Asher says their Chocolate Heaven cupcake is a big hit, featuring a double chocolate sponge with white chocolate ganache icing, decorated with chocolate shavings and a chocolate truffle. Other cupcakes include Cinnamon Bun, Red Velvet, Unicorn Chocolate and a gluten-free Carrot Cake, and they also have official partnerships with Disney on cupcake and celebration cake designs.

Each morning, fresh cakes and treats will make their way from the London bakery to the Trafford Centre store in time for opening. “It’s all about everything being fresh,” Asher explains. “We had to make sure we could get fresh cakes to the shop every day and by doing it in a way that keeps things perfect.”

As for why the Trafford Centre, Asher says it’s something that’s always been on the cards. Lola’s even held a pop-up inside the shopping centre ten years ago and they have been working behind the scenes diligently with the aim of making it happen someday.

He explains: “We went up to Birmingham back in 2017 and we’ve always wanted to do Manchester as well, but there’s just always been sorting that’s got in the way. But now, it feels like the right step for us at the right time.

"We’ve got big plans to grow and we thought that Manchester would be the first and best way for us to mark that. The Trafford Centre is one of the most exciting shopping centres in the country - you go in and it’s almost like Disneyland in some respects. We feel that Manchester is a really important city, It’s something we’ve always wanted to do.”

And Asher says their Northern debut will be their biggest launch to date when it opens in a little over two weeks time. “We’ve gone all out,” he adds. “It’s the most we’ve ever done for a launch, and that’s because we’re just so excited to open here. The team have really twisted my arm on what they’re doing.

“There’s going to be a flower wall, DJs, loads of merch to give away, and we’ve got some really creative Manchester boxes to show off our special Manchester-specific cupcake. We’re just so excited to open here. We’ve had a lot of people place orders online from all over the country, so we’re hoping that for people in Greater Manchester, it’s an opportunity to pop in store and see more of what we do. We think it’s going to go down really well.”

Lola's opens within the Trafford Centre's Main Dome on Saturday, February 28. Main launch event runs from 11am to 4pm.

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