If you're an entrepreneur, you know that protecting your intellectual property should be high on your list when it comes to safeguarding your company. However, as a successful business owner, you also know the steps and costs of filing a trademark in the U.K. can be expensive and arduous.
This conundrum can be even more overwhelming for new business owners who want to do everything possible to minimize the price of securing trademarks. They try to handle complicated tasks like trademark registration on their own, which can be a big mistake - especially when juggling the day-to-day tasks of running a business. You may be thinking, "But what about those set-it-and-forget-it services you can find online? All you have to do is plug in your info, and you're done." Using pre-made templates for trademark filing can be tempting, but doing so can leave you with inadequate protection and hurt you in the long run.
So, what is the easiest, most cost-effective route to consider that also minimizes legal risk? The truth is, before you spend money on an online filing service, it's best to consult with a trademark attorney working with clients in Coventry, WestMidlands.
At Sausser Summers, PC, our experienced trademark attorneys can help you understand the trademark process step by step. We can even help with U.K. trademark filing, U.K. trademark responses, and U.K. trademark renewals at a price you can actually afford. That way, you can make an informed decision regarding your business without having to break the bank.
Hiring an attorney can be a daunting task, but at Sausser Summers, PC, our goal is to make the process as simple and seamless as possible for you. That's why we offer a straightforward checkout service. First, you choose your flat fee trademark service and fill out a short questionnaire. Then, we will contact you within 24 hours to discuss the details of our service. From there, one of our experienced trademark attorneys will get to work on your behalf.
Using a trademark attorney for filing in Coventry, WestMidlands, can significantly increase your chances of a successful registration. The U.K. government recommends hiring a trademark attorney to help with your application, and our team of trademark lawyers is dedicated to meeting your needs. In fact, we help ensure your application is filed correctly the first time so you can get on with your life and avoid legal risks.
At Sausser Summers, PC, we work closely with our clients to understand their needs and provide them with sound professional advice. We never offer incomplete services, such as simply filing for registration, because that would leave you open to legal risks. You can rely on us to handle your intellectual property matters, and our flat fee services can help protect your business in a simple, straightforward, and affordable way. It's really that simple.
In terms of filing a U.K. trademark, we provide an easy three-step process to protect your intellectual property:
1. You provide your trademark info to our team via an online form.
2. Our team performs a comprehensive trademark search. This search ensures that no other marks will prevent you from registering your trademark in the U.K. Once performed, we'll send you a legal opinion letter that details our findings.
3. Sausser Summers, PC, files your U.K. trademark application. We are then listed as your Attorney of Record on file. From there, we'll provide ongoing updates regarding the status of your trademark as it works through the registration process.
The bottom line? At Sausser Summers, PC, we give both new and seasoned business owners an easy, efficient, cost-effective way to protect the one asset that sets them apart from others: their name.
At Sausser Summers, PC, we give both new and seasoned business owners an easy, efficient, cost-effective way to protect the one asset that sets them apart from others: their name.
It's not necessary to be a lawyer in order to apply for a trademark. Anyone can submit a trademark application to the U.K. Patent and Trademark Office (USPTO). However, registering a trademark involves more than just filling out a form. It's essential to conduct thorough research, accurately identify and clearly explain your trademark to ensure it receives adequate protection. And even after securing a trademark, you've got to monitor it consistently to make sure it's free from infringement.
The big takeaway here is that it's always a good idea to work with a trademark attorney to protect the intellectual property that you've worked so hard to establish. According to the Wall Street Journal, applicants are approximately 50% more likely to secure their trademark than people who file applications on their own. If your trademark application is rejected by the USPTO, you will need to revise and refile it, incurring additional filing fees. To avoid delays and extra costs, it is best to have a trademark lawyer help you get it right the first time.
Great trademark attorneys (like those you'll find at Sausser Summers, PC) will help with every step of filing and enforcing your trademark. Some additional benefits include the following:
Check to see if your proposed trademark is registered by another entity.
Conduct research to see if another business is using the trademark for which you're applying.
Provide advice and guidance on the strength of your trademark.
Draft and submit your trademark applications and application revisions.
Advice and guidance regarding trademark maintenance and protection.
Monitor the market for unauthorized use of your trademark.
Trademark enforcement to protect you against infringement.
Curious whether our trademark attorney services are right for you and your business? Contact Sausser Summer, PC, today. Let's talk about what you need, and how we can help.
Online services, can provide you with basic assistance in filing your trademark. However, they will never be a legitimate substitute for an experienced trademark attorney helping clients in Coventry, WestMidlands.
Although online filing services offer a step-by-step process, they take a one-size-fits-all approach to preparing legal documents. Even their advanced service only provides basic attorney assistance in completing your paperwork and helping with minor roadblocks. Online filing services' disclaimer highlights the many limitations of its services, including the fact that communications are not protected by attorney-client privilege. In addition, online filing services cannot provide advice, explanations, opinions, recommendations, or any kind of legal guidance on possible legal rights, remedies, defenses, options, selection of forms or strategies.
In other words, online filing services can offer you the necessary forms and point you in the right direction, but they cannot customize their services to your specific needs or help you with serious complications that may arise.
For the most comprehensive trademark service and protection, it's always wise to work with highly rated trademark lawyers, like you'll find at Sausser Summers, PC.
Trademarks in the U.K. can last indefinitely, but did you know that clients in Coventry, WestMidlands can file a trademark online, only to lose protection in some circumstances? Trademarks differ from patents and copyrights in that they do not have an expiration date. However, to prevent the cancellation of a trademark, you must maintain it. To ensure that your trademark remains protected, you must actively use it in commerce and renew it with the USPTO every ten years.
The Lanham Act tells us that "use in commerce" is the legitimate use of a trademark in the ordinary course of trade. In other words, you cannot register a trademark solely to reserve the rights to it in the future. In most cases, a trademark must be used continuously in connection with the goods or services it is registered for.
Trademarks are registered with the USPTO and generally need to be renewed every ten years. However, there is one crucial exception that you should be aware of. Within the first ten years of owning a trademark, you must file for renewal between the fifth and sixth year from the date of your initial registration.
During this renewal period, you are required to submit a Section 8 declaration, a specimen that shows how the mark is being used, and pay the required fee. You can also apply for Section 15 Incontestability status, which can strengthen your trademark rights. This application, although not mandatory, can make it harder for others to challenge your ownership of the mark.
After the first renewal, which falls between the fifth and sixth year of ownership, the next renewal filing is due between the ninth and tenth year, and then every tenth year thereafter. In the ninth year you will need to file a Section 8 declaration, attesting to your use of the mark or excusable nonuse. You've also got to file a Section 9 renewal application before the end of the tenth year to keep your registration active.
It is worth noting that the USPTO provides a six-month grace period if you fail to renew your mark within the required time frame, but it is best not to rely on it. If you don't file within the grace period time limits, the USPTO will cancel and expire your mark.
By hiring trademark attorneys helping clients in Coventry, WestMidlands, you can avoid the pitfalls and mistakes that can arise and cause you to lose your rights to the mark that represents it.
In the event that you stop using your trademark and have no plans to resume using it in commerce, it may be considered abandoned by the USPTO. This could result in the loss of your protective rights to the mark. Typically, a trademark is assumed to be abandoned if it has not been used for three years. However, you may be able to refute this presumption by providing evidence that you intend to use the mark again in the future.
In addition to trademark abandonment, you should also be wary of improper licensing. It's important to remember that once you allow someone else to use your trademark, you must keep an eye on how they use it. You should monitor the products or services that feature your trademark to ensure that they meet consumers' expectations in terms of quality. Failure to do so can lead to a "naked" trademark license and the loss of your protective trademark rights.
If you're wondering how you can avoid refiling your trademark, the answer is simple: file it correctly the first time around. Filing a trademark isn't inherently difficult, but when doing so, it's very important that certain aspects are filled out accurately in your application. If any information is missing or incorrect, the trademark application may be considered "void ab initio" or void from the beginning, requiring you to file again.
To avoid this, make sure that the information you provide in the application is accurate and complete, including the ownership of the trademark. For instance, if a corporation has multiple shareholders, it should not file under the President's personal name. The rightful owner should be the one/entity that ultimately controls the trademark and the associated goods/services.
It is also important to ensure that the goods and/or services description is precise. For example, if you sell electronic products, you should not file for research and development services despite having a research and development department. The goods/services description should reflect the goods/services you offer to customers, not the departments within your business.
Additionally, providing accurate dates of first use when filing for a trademark is crucial. The USPTO requires two dates to be specified - the date of first use anywhere and the date of first use in interstate commerce. Contact our trademark law office today to learn more about having accurate dates on your filing paperwork.
At Sausser Summers, PC, we often get questions about how to distinguish run-of-the-mill consultants and others from great trademark attorneys. After all - when you're looking for an attorney to file or prosecute your business trademark, you should know their qualifications. Here are three ways you can separate the proverbial wheat from the chaff when it comes to trademark attorneys.
It's crucial to seek legal advice from a licensed trademark lawyer rather than relying on advice from non-professionals like trademark consultants. The USPTO even recommends hiring an attorney to help with the trademark process. Although trademark consultants may provide advice on trademark availability or name marketability, they cannot file the trademark for you or offer legal advice. According to the Rules of Practicing in trademark cases, "Individuals who are not attorneys are not recognized to practice before the Office in trademark matters." This rule applies to individuals who assist trademark applicants.
When searching for a trademark attorney, it's important to find someone with a strong background in trademark law. Look for an attorney who specializes in this area and has significant experience handling trademark-related cases. Avoid lawyers who don't have expertise in this field, as they may not be able to provide the guidance and support you need.
Ensure your attorney provides updates throughout the trademark registration process to avoid missing deadlines, including responding to any Office actions within six months. Failure to do so can result in trademark abandonment. The USPTO will only correspond with the listed attorney of record, so make sure your attorney keeps you informed.
In summary:
Building your brand and gaining recognition for it is a significant achievement, and it's important to protect it. However, there are certain pitfalls and mistakes that can arise, causing you to lose your rights to the mark that represents it. By working with knowledgeable trademark attorneys, you can avoid these issues and file your trademark successfully.
With an A+ rating from the Better Business Bureau (BBB), Sausser Summers, PC, offers comprehensive guidance, strategic advice, and reliable representation for a variety of trademark matters. Our attorneys have years of real-world experience and, having registered countless trademarks with the USPTO, provide our clients with individualized representation when they need it most.
If you're looking for skilled, adept, and experienced counsel, look no further than our trademark law firm. Contact us today to schedule your initial consultation and learn how we can help you safeguard your brand.
ByRachael Lewis, Susie Rack, West Midlands and Amy Cole, in Sutton ColdfieldTeachers at a trust that runs schools across the West Midlands have begun a nine-day strike. In a letter to parents and carers, the chief executive of The Arthur Terry Learning Partnership (ATLP), Richard Gill, said The National Education Union (NEU) confirmed in December its members would strike over the prospect of compulsory redundancies.Of the 24 schools run by the trust in Birmingham, Coventry and Staffordshire, four would not be affe...
ByRachael Lewis, Susie Rack, West Midlands and Amy Cole, in Sutton Coldfield
Teachers at a trust that runs schools across the West Midlands have begun a nine-day strike.
In a letter to parents and carers, the chief executive of The Arthur Terry Learning Partnership (ATLP), Richard Gill, said The National Education Union (NEU) confirmed in December its members would strike over the prospect of compulsory redundancies.
Of the 24 schools run by the trust in Birmingham, Coventry and Staffordshire, four would not be affected, Gill wrote.
The strikes are due to take place on 14-15, 20-22 and 26-29 January and the CEO said they would lead to "a level of disruption".
A spokesperson for the NEU said "proposed large-scale redundancies will have a detrimental impact on the support that children in our trust receive."
Gill added: "It is regrettable that the union have reached this decision.
"We have made efforts to work with colleagues from the NEU to avoid strike action and will continue to do so."
In Sutton Coldfield, teachers at the picket line outside Arthur Terry School said the proposed cuts were "heartbreaking".
Staff said a loss of jobs would result in bigger classes and more pressure on teachers.
"No-one has been told yet exactly who is going to lose their job, but it's this question of if and when, which as you can imagine is just so heartbreaking because you're constantly wondering is it going to be me," said English teacher Connor Herron.
"I just feel like I've been betrayed, I've looked after all these children all over these years, I just feel heartbroken," added Janine Nichols, the school's librarian assistant.
One parent, Jen, said teachers were "overwhelmed as it is".
"You need people at the ground level to do the one-to-one support that's detailed in the plans and if you make them redundant, you've got no one to do that work," she added.
Schools set to be affected by strike action are:
Schools not affected are The Bridge Academy Lichfield, Greysbrooke Primary in Shenstone, Brookvale Primary in Erdington and Dunstall Park Primary, Tamworth, Gill confirmed in his letter.
In a post on its website, , externalthe trust said the need to reduce staff numbers was the result of "significant overstaffing", which a spokesperson said had been masked by an accounting error in 2022-23 - and they denied the "central team" was facing cuts.
They added final plans were yet to be consulted on and that suggesting the proposals would lead to an increased workload for staff was "misleading".
Gill added the trust had approached conciliation service Acas to seek a resolution but acknowledged face-to-face education for all pupils could be compromised.
Chris Denson, from the NEU, said his union felt the cuts would "hit our most vulnerable students", see more than 100 jobs lost.
He called on the trust to drop the plans and negotiate with them on a solution.
"The cuts come as a result of financial errors at the trust, something teachers and support staff should not bear the brunt of," he added.
"The fact that the top slice central funding contribution to the ATLP is running at over 20% of every school's budget, way above that of other academies. This is where the cuts should land, not on front-line services."
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Officials say the rise in the national fare cap to £3 as a key factor in the decreaseThe number of people using buses across the West Midlands has fallen with bosses blaming the hike in the national fare cap.Figures presented to the West Midlands Combined Authority’s Transport Overview and Scrutiny Committee showed the number of bus boarding in July to September 2025 was 57,768,872.This represents a 2.21 per cent drop from the same period in 2024 where 59,071,487 passengers used buses in the region.Cla...
Officials say the rise in the national fare cap to £3 as a key factor in the decrease
The number of people using buses across the West Midlands has fallen with bosses blaming the hike in the national fare cap.
Figures presented to the West Midlands Combined Authority’s Transport Overview and Scrutiny Committee showed the number of bus boarding in July to September 2025 was 57,768,872.
This represents a 2.21 per cent drop from the same period in 2024 where 59,071,487 passengers used buses in the region.
Claire Williams, director of network resilience at Transport for West Midlands, said the increase in the fare cap to £3 in January 2025 was believed to be a key factor.
Other reasons for the drop including a reduction in the commercial bus network and increase in journey times as a result of congestion.
For the same period, there was a growth of 3.26 per cent in rail users with 67,124,932 boarding trains in July to September 2025 compared with 65,003,174 in 2024.
This, however, is below the national average of seven per cent for the same period.
People using the Metro also increased with 2,239,690 passengers in the same period compared with 2,077,021 in 2024 – a rise of 7.83 per cent.
Claire Williams said: “Bus patronage has declined between these periods and we think this is due to the change in national bus fare cap which has resulted in an increase in the single fare to £3 from January 2025.
“We are though seeing an increase in passengers using the concessionary scheme as these people are less price sensitive.
“Between these two periods we have also seen a reduction in the overall commercial bus network as a result of operators seeking to reduce the impact of reducing costs and reduced revenue.
“Across the region, bus journey times are increasing due to the impact of worsening congestion.
“We continue to provide grants to prevent significant and detrimental bus service cuts during the transition to the franchise bus network and the associated terms and conditions for that grant include a commitment to prevent above inflation fare increases.
“We are also in the process of delivering bus corridor capital schemes to improve journey times and other measures to improve customer satisfaction and we will look to use bus reform to tackle this decline in usage.”
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Hundreds of teachers at a trust in the West Midlands will go on strike in a dispute over job security.Schools in Coventry, Birmingham and Staffordshire under the Arthur Terry Learning Partnership will face industrial action on nine days throughout January, starting from Wednesday.Why are teachers striking?The National Education Union said it is because compulsory redundancy fears as the school cannot guarantee protecting jobs in the next three years.The trust admitted in October that it was facing...
Hundreds of teachers at a trust in the West Midlands will go on strike in a dispute over job security.
Schools in Coventry, Birmingham and Staffordshire under the Arthur Terry Learning Partnership will face industrial action on nine days throughout January, starting from Wednesday.
Why are teachers striking?
The National Education Union said it is because compulsory redundancy fears as the school cannot guarantee protecting jobs in the next three years.
The trust admitted in October that it was facing financial challenges.
The union raised concerns about the impact any redundancies will have - increased workloads for staff, and less support for children.
The issue was raised in the House of Commons last October by Dave Robertson, the MP for Lichfield, Burntwood and the Villages.
He said that the prospect of redundancies is a "huge worry, not only for those hardworking staff, but for parents and pupils in the community."
At the time he said he would be encouraging both sides to get together to avoid industrial action.
When are the strikes happening?
They are set to take place on:
Which schools will be impacted by the strikes?
The Arthur Terry Learning Partnership, which is located on Kittoe Road in Sutton Coldfield, runs 24 schools including five primary schools and an alternative provision.
Teachers from 20 schools will be going on strike, with four not impacted at this point.
These are the secondary schools that will be impacted:
And the primary schools:
Staff at the Bridge Academy in Lichfield, Greysbrooke Primary in Shenstone, Brookvale Primary in Erdington and Dunstall Park Primary, Tamworth will not be striking.
ITV News Central has approached the Arthur Terry Learning Partnership for comment.
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Weather maps from WXCharts show snow returning from January 20 across a 450-mile area from Aberdeen to Birmingham and the West Midlands, though BBC Weather says chance of meaningful snowfall is lowThe upcoming UK snow bomb is predicted to be even more severe than Storm Goretti, bringing a 450-mile wide wall of snow to the UK. A weather map from WXCharts using the ECMWF model indicates that snow is set to return from 20 January.This wall of snow will impact areas ranging from Aberdeen in Sco...
The upcoming UK snow bomb is predicted to be even more severe than Storm Goretti, bringing a 450-mile wide wall of snow to the UK. A weather map from WXCharts using the ECMWF model indicates that snow is set to return from 20 January.
This wall of snow will impact areas ranging from Aberdeen in Scotland, to Birmingham and the West Midlands conurbation. Maps and charts have turned white as a large portion of England is battered.
Counties at risk include Greater Manchester and Lancashire, as well as Merseyside, Cheshire, Derbyshire, Staffordshire, Shropshire, West Midlands, Nottinghamshire, Yorkshire, Lincolnshire, Cumbria, Northumberland and Durham.
Read more: Police update after pedestrian dies in Coventry crash
A BBC Weather team forecast from Monday 19 to Sunday 25 January states: "Changeable and milder than average overall.
"This changed pattern should continue into the second half of January, so we can expect temperatures to be mostly above or at least close to average, with frequent west to south-westerly flows," reports Birmingham Live.
"Broadly, there should be higher pressure than normal across far eastern and north-eastern Europe with low pressure systems moving across the Atlantic, occasionally pushing across the UK. As a result, there will be periods of rain, occasionally heavy and accompanied by strong winds.
"The chance of any meaningful snowfall is low, but some wintry showers are possible in northern regions, chiefly in Scotland, in fleeting chillier and brighter spells between weather systems.
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"For most areas, precipitation amounts will be near or above normal, with a further thaw of any remaining snow."
Monday 26 January to Sunday 8 February will be "remaining unsettled and relatively mild", adding: "The broad circulation pattern should linger through to the end of January and start of February, with mild west to south-westerly winds often present, and Atlantic low pressure systems bringing further bouts of wet and windy weather.
"Chiller interludes between systems, mainly in the northern UK, should be short-lived, and there is little sign of any return to a lasting cold regime. Any wintry showers should be confined to Scotland's uplands, and temperatures are most likely to average out above normal.
"Uncertainty inevitably increases this far ahead, however, and there are suggestions of high pressure building at higher latitudes, possibly over Scandinavia.
"If that were to develop more strongly, then there would be a chance of some colder flows, so that's something to keep an eye on. However, it's not the favoured outcome at the moment."
A bus and van collided in Small Heath at a roundabout near the area's Asda storeA bus and a van collided at a roundabout on a busy Birmingham road during rush hour.The crash took place near the Small Heath Asda at Heybarnes Circus, where Small Heath Highway meets Coventry Road on Monday (January 5).The two vehicles collided around 6pm, leading to traffic congestion on Small Heath Highway.Read more: Fears as children spotted on icy pool at beauty spot with ...
A bus and a van collided at a roundabout on a busy Birmingham road during rush hour.
The crash took place near the Small Heath Asda at Heybarnes Circus, where Small Heath Highway meets Coventry Road on Monday (January 5).
The two vehicles collided around 6pm, leading to traffic congestion on Small Heath Highway.
Read more: Fears as children spotted on icy pool at beauty spot with bike
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The smash involved a National Express West Midlands X1 bus heading to Coventry via Birmingham Airport and the NEC, according to the information on its front.
The bus’s windscreen was smashed on the driver’s side, along with other front-end damage.
The second vehicle was a red and white van, which appeared to have once been owned by the British Heart Foundation, with a faded logo on its front.
It appeared to have suffered damage to its front passenger side, with its front bumper and number plate also dislodged.
Both drivers of the vehicles were said to be men.
A passenger on the bus, who asked not to be named, said: “The accident took place at the Asda roundabout in Small Heath at Coventry Road at around six o’clockish.
“It involved the bus and a van. The driver’s side of the bus took the most damage.
“There didn’t appear to be any physical injuries but the driver was left in his seat until the emergency services arrived.”
National Express West Midlands said the incident at Heybarnes Circus in Small Heath led to its number 60 bus services diverting in both directions via Golden Hillock Road and Small Heath Highway A45.
But that disruption had cleared by 8.30pm.