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File a Trademark for $399 + $250 Government Filing Fee

Trademark Attorney Working With Clients in Brighton and Hove, East Sussex

If you're an entrepreneur, you know that protecting your intellectual property should be high on your list when it comes to safeguarding your company. However, as a successful business owner, you also know the steps and costs of filing a trademark in the U.K. can be expensive and arduous.

This conundrum can be even more overwhelming for new business owners who want to do everything possible to minimize the price of securing trademarks. They try to handle complicated tasks like trademark registration on their own, which can be a big mistake - especially when juggling the day-to-day tasks of running a business. You may be thinking, "But what about those set-it-and-forget-it services you can find online? All you have to do is plug in your info, and you're done." Using pre-made templates for trademark filing can be tempting, but doing so can leave you with inadequate protection and hurt you in the long run.

So, what is the easiest, most cost-effective route to consider that also minimizes legal risk? The truth is, before you spend money on an online filing service, it's best to consult with a trademark attorney working with clients in Brighton and Hove, East Sussex.

At Sausser Summers, PC, our experienced trademark attorneys can help you understand the trademark process step by step. We can even help with U.K. trademark filing, U.K. trademark responses, and U.K. trademark renewals at a price you can actually afford. That way, you can make an informed decision regarding your business without having to break the bank.

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Sausser Summers, PC: Simplifying the U.K. Trademark Process

Hiring an attorney can be a daunting task, but at Sausser Summers, PC, our goal is to make the process as simple and seamless as possible for you. That's why we offer a straightforward checkout service. First, you choose your flat fee trademark service and fill out a short questionnaire. Then, we will contact you within 24 hours to discuss the details of our service. From there, one of our experienced trademark attorneys will get to work on your behalf.

Using a trademark attorney for filing in Brighton and Hove, East Sussex, can significantly increase your chances of a successful registration. The U.K. government recommends hiring a trademark attorney to help with your application, and our team of trademark lawyers is dedicated to meeting your needs. In fact, we help ensure your application is filed correctly the first time so you can get on with your life and avoid legal risks.

At Sausser Summers, PC, we work closely with our clients to understand their needs and provide them with sound professional advice. We never offer incomplete services, such as simply filing for registration, because that would leave you open to legal risks. You can rely on us to handle your intellectual property matters, and our flat fee services can help protect your business in a simple, straightforward, and affordable way. It's really that simple.

In terms of filing a U.K. trademark, we provide an easy three-step process to protect your intellectual property:

1. You provide your trademark info to our team via an online form.

2. Our team performs a comprehensive trademark search. This search ensures that no other marks will prevent you from registering your trademark in the U.K. Once performed, we'll send you a legal opinion letter that details our findings.

3. Sausser Summers, PC, files your U.K. trademark application. We are then listed as your Attorney of Record on file. From there, we'll provide ongoing updates regarding the status of your trademark as it works through the registration process.

The bottom line? At Sausser Summers, PC, we give both new and seasoned business owners an easy, efficient, cost-effective way to protect the one asset that sets them apart from others: their name.

Online Trademark Attorney Brighton And Hove, East Sussex
The bottom line?

At Sausser Summers, PC, we give both new and seasoned business owners an easy, efficient, cost-effective way to protect the one asset that sets them apart from others: their name.

Do I Really Need a Trademark Attorney for Protecting My Business in Brighton and Hove, East Sussex?

It's not necessary to be a lawyer in order to apply for a trademark. Anyone can submit a trademark application to the U.K. Patent and Trademark Office (USPTO). However, registering a trademark involves more than just filling out a form. It's essential to conduct thorough research, accurately identify and clearly explain your trademark to ensure it receives adequate protection. And even after securing a trademark, you've got to monitor it consistently to make sure it's free from infringement.

The big takeaway here is that it's always a good idea to work with a trademark attorney to protect the intellectual property that you've worked so hard to establish. According to the Wall Street Journal, applicants are approximately 50% more likely to secure their trademark than people who file applications on their own. If your trademark application is rejected by the USPTO, you will need to revise and refile it, incurring additional filing fees. To avoid delays and extra costs, it is best to have a trademark lawyer help you get it right the first time.

Additional Benefits of Using a Trademark Attorney

Great trademark attorneys (like those you'll find at Sausser Summers, PC) will help with every step of filing and enforcing your trademark. Some additional benefits include the following:

Check to see if your proposed trademark is registered by another entity.

Conduct research to see if another business is using the trademark for which you're applying.

Provide advice and guidance on the strength of your trademark.

Draft and submit your trademark applications and application revisions.

Advice and guidance regarding trademark maintenance and protection.

Monitor the market for unauthorized use of your trademark.

Trademark enforcement to protect you against infringement.

 Online Trademark Lawyer Brighton And Hove, East Sussex

Curious whether our trademark attorney services are right for you and your business? Contact Sausser Summer, PC, today. Let's talk about what you need, and how we can help.

What About Online Filing Services?

Online services, can provide you with basic assistance in filing your trademark. However, they will never be a legitimate substitute for an experienced trademark attorney helping clients in Brighton and Hove, East Sussex.

 Trademark Attorney Brighton And Hove, East Sussex

Although online filing services offer a step-by-step process, they take a one-size-fits-all approach to preparing legal documents. Even their advanced service only provides basic attorney assistance in completing your paperwork and helping with minor roadblocks. Online filing services' disclaimer highlights the many limitations of its services, including the fact that communications are not protected by attorney-client privilege. In addition, online filing services cannot provide advice, explanations, opinions, recommendations, or any kind of legal guidance on possible legal rights, remedies, defenses, options, selection of forms or strategies.

In other words, online filing services can offer you the necessary forms and point you in the right direction, but they cannot customize their services to your specific needs or help you with serious complications that may arise.

For the most comprehensive trademark service and protection, it's always wise to work with highly rated trademark lawyers, like you'll find at Sausser Summers, PC.

Understanding Trademarks Over Time

Trademarks in the U.K. can last indefinitely, but did you know that clients in Brighton and Hove, East Sussex can file a trademark online, only to lose protection in some circumstances? Trademarks differ from patents and copyrights in that they do not have an expiration date. However, to prevent the cancellation of a trademark, you must maintain it. To ensure that your trademark remains protected, you must actively use it in commerce and renew it with the USPTO every ten years.

The Lanham Act tells us that "use in commerce" is the legitimate use of a trademark in the ordinary course of trade. In other words, you cannot register a trademark solely to reserve the rights to it in the future. In most cases, a trademark must be used continuously in connection with the goods or services it is registered for.

 Trademark Law Firm Brighton And Hove, East Sussex

Steps to Renew Your Trademark

Trademarks are registered with the USPTO and generally need to be renewed every ten years. However, there is one crucial exception that you should be aware of. Within the first ten years of owning a trademark, you must file for renewal between the fifth and sixth year from the date of your initial registration.

During this renewal period, you are required to submit a Section 8 declaration, a specimen that shows how the mark is being used, and pay the required fee. You can also apply for Section 15 Incontestability status, which can strengthen your trademark rights. This application, although not mandatory, can make it harder for others to challenge your ownership of the mark.

After the first renewal, which falls between the fifth and sixth year of ownership, the next renewal filing is due between the ninth and tenth year, and then every tenth year thereafter. In the ninth year you will need to file a Section 8 declaration, attesting to your use of the mark or excusable nonuse. You've also got to file a Section 9 renewal application before the end of the tenth year to keep your registration active.

It is worth noting that the USPTO provides a six-month grace period if you fail to renew your mark within the required time frame, but it is best not to rely on it. If you don't file within the grace period time limits, the USPTO will cancel and expire your mark.

By hiring trademark attorneys helping clients in Brighton and Hove, East Sussex, you can avoid the pitfalls and mistakes that can arise and cause you to lose your rights to the mark that represents it.

Losing Your Trademark Rights Through Abandonment

In the event that you stop using your trademark and have no plans to resume using it in commerce, it may be considered abandoned by the USPTO. This could result in the loss of your protective rights to the mark. Typically, a trademark is assumed to be abandoned if it has not been used for three years. However, you may be able to refute this presumption by providing evidence that you intend to use the mark again in the future.

Losing Your Trademark Rights Through Inappropriate Licensing

In addition to trademark abandonment, you should also be wary of improper licensing. It's important to remember that once you allow someone else to use your trademark, you must keep an eye on how they use it. You should monitor the products or services that feature your trademark to ensure that they meet consumers' expectations in terms of quality. Failure to do so can lead to a "naked" trademark license and the loss of your protective trademark rights.

How to Avoid Having to Refile Your Trademark

If you're wondering how you can avoid refiling your trademark, the answer is simple: file it correctly the first time around. Filing a trademark isn't inherently difficult, but when doing so, it's very important that certain aspects are filled out accurately in your application. If any information is missing or incorrect, the trademark application may be considered "void ab initio" or void from the beginning, requiring you to file again.

To avoid this, make sure that the information you provide in the application is accurate and complete, including the ownership of the trademark. For instance, if a corporation has multiple shareholders, it should not file under the President's personal name. The rightful owner should be the one/entity that ultimately controls the trademark and the associated goods/services.

It is also important to ensure that the goods and/or services description is precise. For example, if you sell electronic products, you should not file for research and development services despite having a research and development department. The goods/services description should reflect the goods/services you offer to customers, not the departments within your business.

Additionally, providing accurate dates of first use when filing for a trademark is crucial. The USPTO requires two dates to be specified - the date of first use anywhere and the date of first use in interstate commerce. Contact our trademark law office today to learn more about having accurate dates on your filing paperwork.

 Trademark Lawyer Brighton And Hove, East Sussex
 Trademark Firm Brighton And Hove, East Sussex

What Makes an Online Trademark Attorney Great?

At Sausser Summers, PC, we often get questions about how to distinguish run-of-the-mill consultants and others from great trademark attorneys. After all - when you're looking for an attorney to file or prosecute your business trademark, you should know their qualifications. Here are three ways you can separate the proverbial wheat from the chaff when it comes to trademark attorneys.

It's crucial to seek legal advice from a licensed trademark lawyer rather than relying on advice from non-professionals like trademark consultants. The USPTO even recommends hiring an attorney to help with the trademark process. Although trademark consultants may provide advice on trademark availability or name marketability, they cannot file the trademark for you or offer legal advice. According to the Rules of Practicing in trademark cases, "Individuals who are not attorneys are not recognized to practice before the Office in trademark matters." This rule applies to individuals who assist trademark applicants.

When searching for a trademark attorney, it's important to find someone with a strong background in trademark law. Look for an attorney who specializes in this area and has significant experience handling trademark-related cases. Avoid lawyers who don't have expertise in this field, as they may not be able to provide the guidance and support you need.

Ensure your attorney provides updates throughout the trademark registration process to avoid missing deadlines, including responding to any Office actions within six months. Failure to do so can result in trademark abandonment. The USPTO will only correspond with the listed attorney of record, so make sure your attorney keeps you informed.

In summary:

  • Be sure you're using a licensed trademark attorney helping clients in Brighton and Hove, East Sussex.
  • It's best to work with a trademark lawyer who has years of experience filing trademarks.
  • Ensure that your trademark lawyer is willing to provide ongoing notifications relating to your trademark application process.
 Trademark Registration Lawyer Brighton And Hove, East Sussex

Trademark Attorneys Working Hard for You

Building your brand and gaining recognition for it is a significant achievement, and it's important to protect it. However, there are certain pitfalls and mistakes that can arise, causing you to lose your rights to the mark that represents it. By working with knowledgeable trademark attorneys, you can avoid these issues and file your trademark successfully.

With an A+ rating from the Better Business Bureau (BBB), Sausser Summers, PC, offers comprehensive guidance, strategic advice, and reliable representation for a variety of trademark matters. Our attorneys have years of real-world experience and, having registered countless trademarks with the USPTO, provide our clients with individualized representation when they need it most.

If you're looking for skilled, adept, and experienced counsel, look no further than our trademark law firm. Contact us today to schedule your initial consultation and learn how we can help you safeguard your brand.

Latest News in Brighton and Hove, East Sussex

Unleashing potential: a creative industries vision for Greater Brighton and coastal West Sussex

Greater Brighton and neighbouring coastal West Sussex are well known as places where creative industries thrive, with thousands of residents employed in this innovative and growing sector.From the music industry and performing arts to publishing, architecture, design, fashion and textiles, the region offers a wide range of skills and talent and has huge potential for growth.To help maximise this potential, a new regional vision has been published, to support and grow the Creative Industries in the Greater Brighton and Coastal W...

Greater Brighton and neighbouring coastal West Sussex are well known as places where creative industries thrive, with thousands of residents employed in this innovative and growing sector.

From the music industry and performing arts to publishing, architecture, design, fashion and textiles, the region offers a wide range of skills and talent and has huge potential for growth.

To help maximise this potential, a new regional vision has been published, to support and grow the Creative Industries in the Greater Brighton and Coastal West Sussex region and create a world-class Creative Industries sector.

Partnership working

Unleashing potential: a creative industries vision for Greater Brighton and coastal West Sussex’, is based on research commissioned by the Greater Brighton Economic Board (GBEB) and the Coastal West Sussex partnership from the Fifth Sector consultancy.

Greater Brighton and Coastal West Sussex’s creative industries comprise 10,225 companies and a workforce of 54,428 people. In addition, more than 21,000 creative freelancers live and work in our region.

Supporting creative industries

The vision document aims to support creative industries, strengthen routes into the sector and develop a successful and inclusive economy in the region.

It highlights the sector’s strengths and suggests ways to retain talent, attract creative entrepreneurs and innovators, provide residents with skills and opportunities for meaningful careers and ensure everyone benefits from the sector's economic, social and cultural impact.

It also recognises the challenges and opportunities faced by the region and sets out a vision for the region to be recognised as the best place in the UK for creative talent to succeed.

Innovative vision

Councillor Bella Sankey, Leader of Brighton & Hove City Council and Chair of the Greater Brighton Economic Board, said:We are extremely proud that through a collaboration between local authorities, academia and sector representation, we have developed this innovative vision for the region – the first of its kind.

“We want to ensure that people from every community have the opportunity to develop their capabilities to the full – from access to training and skills to support in starting and growing their own creative businesses.

“In short, we are aiming to become the best place in the UK at nurturing creative industry talent.

Ambitious and achievable

“Our vision is relevant, ambitious and achievable. It has the potential to secure local and national buy-in from both industry and government; the Modern Industrial Strategy highlights the UK’s creative industries as one of 8 growth-driving sectors and acknowledges the need to drive growth in the sector.

“Devolution in Sussex provides our region with an enhanced opportunity to re-energise our creative industries, release potential and make our towns and cities better places in which to live, visit, work and study.”

Brighton & Hove backs next steps on devolution for Sussex and Brighton

Brighton & Hove City Council has formally approved the next stage in advancing devolution for the region, giving its consent to the creation of a new Mayoral Combined County Authority (MCCA) for Sussex and Brighton. The decision, agreed at this week’s Cabinet meeting, marks a decisive moment in the city’s long-term push to secure greater local control over economic growth, housing, transport, and skills development.The proposed Sussex and Brighton MCCA would bring togeth...

Brighton & Hove City Council has formally approved the next stage in advancing devolution for the region, giving its consent to the creation of a new Mayoral Combined County Authority (MCCA) for Sussex and Brighton. The decision, agreed at this week’s Cabinet meeting, marks a decisive moment in the city’s long-term push to secure greater local control over economic growth, housing, transport, and skills development.

The proposed Sussex and Brighton MCCA would bring together the upper-tier local authorities of East Sussex County Council, West Sussex County Council, and Brighton & Hove City Council under a single strategic framework led by a directly elected mayor. The aim is to unlock new funding and devolved powers from central government, enabling Sussex to compete more effectively with other regions that already benefit from devolution deals, such as Greater Manchester, the West Midlands, and the North East.

Council Leader Bella Sankey said the creation of a Mayoral Authority represented “a significant step forward in unlocking new funding and opportunities for our region.”

“It will enable us to secure greater investment and deliver ambitious plans for job creation, affordable homes, and integrated public transport,” she said. “Through a Mayoral Authority for Sussex and Brighton we can shape a stronger, more connected, and economically vibrant future for our city and region.”

The Cabinet’s approval follows several months of discussion with partners across Sussex and engagement with the Department for Levelling Up, Housing and Communities (DLUHC). Under government guidance, any new Combined County Authority (CCA) requires the formal consent of all participating upper-tier councils before a deal can be finalised and laid before Parliament.

Once all councils in Sussex have given their consent, the Government will begin the legislative process to create the new body — a move that would pave the way for the first Sussex Mayoral election in May 2026.

If approved, the Sussex and Brighton Mayoral Combined County Authority would take on a range of strategic powers and funding streams that currently sit with Whitehall. These would include investment funds to support regional economic growth, housing delivery and regeneration projects, local transport planning, and the coordination of skills and employment initiatives.

The combined authority would act as a platform for joint decision-making across local government, business, and education partners, strengthening coordination between councils and reducing duplication of effort. Proponents argue that such an arrangement would allow Sussex to speak with a unified voice when bidding for government funding or attracting private investment — something that has historically been fragmented across local boundaries.

In practical terms, a Sussex-wide devolution deal could unlock hundreds of millions of pounds in additional funding over the coming decade. For Brighton & Hove, that could mean new opportunities to deliver affordable homes, invest in public transport connectivity, and expand green and digital infrastructure.

It could also strengthen the region’s response to shared challenges — from the cost-of-living crisis and climate adaptation to coastal erosion, workforce shortages, and the need for better east-west transport links.

Supporters of the new Mayoral Authority argue that a unified Sussex model would reflect the region’s interdependent economy and shared infrastructure. The county’s major employment centres — including Brighton, Worthing, Crawley, Chichester, Hastings, and Eastbourne — already rely heavily on each other’s labour markets and transport networks.

By aligning housing growth, skills training, and transport investment, the new authority could help unlock cross-boundary projects that are currently constrained by fragmented governance. Examples might include accelerating rail and bus integration across the coast, supporting low-carbon industry clusters, and developing innovation corridors linked to the universities of Brighton, Sussex, and Chichester.

In addition, local leaders believe a Mayoral Authority could give Sussex a stronger national voice. Regions with combined authorities have, in recent years, benefited from direct access to ministers and greater influence over central policy design. Metro mayors such as Andy Burnham (Greater Manchester) and Andy Street (West Midlands) have shown how devolved leadership can leverage investment and drive local growth agendas that respond to regional needs.

While the proposal has broad support across Sussex, some councillors and residents have expressed concern about ensuring that local identities and decision-making are not diluted under a single regional structure. Brighton & Hove’s leadership has been clear that devolution will enhance, not replace, local democracy.

“The intention is not to centralise power away from our communities,” a council spokesperson explained, “but to bring powers and funding closer to them by negotiating directly with government through a Sussex Mayor.”

The proposed governance model would retain the autonomy of existing councils while creating a joint strategic layer focused on major investment and development decisions. Each constituent authority would continue to manage its own local services, from housing management to waste collection, while the Mayoral Authority would concentrate on growth, infrastructure, and economic planning.

With Brighton & Hove now formally on board, attention turns to West and East Sussex County Councils, which are expected to consider their own approvals in the coming weeks. Once all have agreed, officials will submit the final proposal to DLUHC for consideration. The government will then undertake public consultation and prepare the statutory order to establish the new authority, expected to be laid before Parliament in 2025.

If the timetable proceeds as planned, Sussex could join the next wave of English regions with devolved powers by spring 2026, with elections for a directly elected mayor taking place shortly afterwards.

For Brighton & Hove, the hope is that this new arrangement will provide a stronger platform to deliver on the city’s priorities: inclusive growth, affordable housing, better transport connectivity, and action on climate change.

Council Leader Sankey summed up the ambition:

“Brighton & Hove is proud to play its part in shaping the future of Sussex. Devolution is about unlocking potential — for our people, our businesses, and our communities. By working together across the region, we can secure the powers and resources needed to build a fairer, greener, and more prosperous Sussex for generations to come.”

Sussex leaders unite to launch Informal Partnership Board ahead of Mayoral Combined County Authority

Sussex leaders from across the region came together for the first meeting of a new Partnership Board, marking a key milestone in the journey toward establishing a Mayoral Combined County Authority for Sussex & Brighton.The meeting on Friday 10 October focused on preparations for devolution for Sussex & Brighton, which promises to bring decision-making closer to communities and unlock new funding for locally agreed priorities.Board members discussed the strategic opportunities that devolution can bring, including the pot...

Sussex leaders from across the region came together for the first meeting of a new Partnership Board, marking a key milestone in the journey toward establishing a Mayoral Combined County Authority for Sussex & Brighton.

The meeting on Friday 10 October focused on preparations for devolution for Sussex & Brighton, which promises to bring decision-making closer to communities and unlock new funding for locally agreed priorities.

Board members discussed the strategic opportunities that devolution can bring, including the potential for stronger regional collaboration and greater investment to address shared challenges in areas such as economic growth, transport, housing, and the environment and a unified voice for Sussex & Brighton on the national stage.

This collaborative effort follows the government’s positive response to a joint proposal from the Leaders of Brighton and Hove City Council, East Sussex County Council and West Sussex County Council. As a result, Sussex was invited to join the government’s Devolution Priority Programme and following a public consultation was given the go ahead to move forward with the creation of a new Mayoral Combined County Authority for Sussex and Brighton.

Key steps remain before the formal establishment of the Mayoral Combined County Authority, including formal consent from three upper-tier councils in Sussex and the approval of the necessary legislation in Parliament. In anticipation, preparatory work is already underway, including appointing an interim Chief Officer to guide the early work to create the new body.

The meeting also provided a platform to reaffirm their commitment to ensuring the new authority is ready to deliver from day one.

Leader of West Sussex County Council, Cllr Paul Marshall, said: “Working together will provide us all with the opportunity to shape how the combined authority will bring benefits to the residents, communities and businesses of Sussex. It will give the area a voice at the centre of government for those issues will which help to bring further economic growth including on transport and infrastructure. I look forward to working with our partners in Brighton and Hove and East Sussex in delivering a new combined authority.”

Leader of East Sussex County Council, Cllr Keith Glazier, said: “This meeting was an important first step in the process of helping to shape the vision of the new Mayoral Combined County Authority, and ensuring it reflects the unique needs, challenges, and aspirations of our communities. It is great to see all three authorities working so closely with key local partners to make the most of this opportunity for Sussex and we look forward to continuing this partnership and working with residents and organisations to make devolution a success.”

Brighton & Hove City Council Leader, Cllr Bella Sankey, described the meeting as “an important milestone for Sussex & Brighton” adding that “devolution will bring influence and financial investment closer to local communities so we can decide how to create more jobs and affordable homes and deliver better integrated public transport.”

80 Buses For 80 Years – Brighton and Hove and Metrobus to support 2025 Poppy Appeal

The Royal British Legion (RBL) in Sussex is proud to announce a new partnership with Brighton and Hove and Metrobus, in support of the 2025 Poppy Appeal.This year, the RBL has proudly put Second World War veterans at the heart of commemorations to mark the 80th anniversary of Victory in Europe (VE) and Victory over Japan (VJ). To highlight this new partnership, 80 Buses For 80 Years, each bus network will feature 80 poppy-decorated buses, which will raise awareness for the Royal British Legion’s Poppy Ap...

The Royal British Legion (RBL) in Sussex is proud to announce a new partnership with Brighton and Hove and Metrobus, in support of the 2025 Poppy Appeal.

This year, the RBL has proudly put Second World War veterans at the heart of commemorations to mark the 80th anniversary of Victory in Europe (VE) and Victory over Japan (VJ). To highlight this new partnership, 80 Buses For 80 Years, each bus network will feature 80 poppy-decorated buses, which will raise awareness for the Royal British Legion’s Poppy Appeal in the Sussex region, and bring attention to the RBL’s vital work supporting the Armed Forces community.

Members of the public will be able to follow the poppy buses as they make their way around Sussex. Through their online platform, users can view the live location of the poppy buses, making it easier than ever to spot them on their routes, take photos, or support the Appeal from afar.

Buses will feature fundraising posters and information on physical displays to help encourage donations and raise awareness of the RBL’s Poppy Appeal.

Brighton and Hove and Metrobus are also generously offering free travel for volunteers for the Poppy Appeal period, helping them reach key fundraising locations. To qualify for free travel, volunteers will need to have their badges, or volunteer card when boarding.

The funds raised from the Royal British Legion’s Poppy Appeal goes towards supporting veterans and the Armed Forces community. From mental and physical recovery programmes, help with finances, housing, and adapting to civilian life, to building camaraderie, the RBL is there for everyone in the Armed Forces community including serving personnel, veterans and their families.

Andy Brown Poppy Appeal Manager for East Sussex at the Royal British Legion, said:

“We are thrilled to be partnering with Brighton and Hove and Metrobus in Sussex for this year’s Poppy Appeal. This partnership will strengthen the presence of the Poppy Appeal in the area, assist volunteers, and raise funds so that the Royal British Legion continue its vital work in supporting the Armed Forces community.”

Ed Wills, Managing Director of Brighton & Hove Buses, and Metrobus, said:

“I’m proud to once again support the Royal British Legion’s Poppy Appeal. From displaying poppies on our buses to joining the commemorative event at Gatwick and offering free travel to collection volunteers, we’re honoured to play our part. It’s a fantastic cause that resonates deeply with our communities, and I hope everyone gets behind the appeal again this year.”

Credit: David Grimstone / Brighton & Hove Buses

Poppy Appeal buses to run through Brighton and Sussex

Buses across Sussex will display a moving tribute to the Armed Forces community.As part of a partnership between the Royal British Legion (RBL), Brighton and Hove Buses, and Metrobus to support the 2025 Poppy Appeal and honour the 80th anniversary of Victory in Europe (VE) and Victory over Japan (VJ), each bus network will feature 80 poppy-decorated buses.Passengers will be able to track the poppy buses in real-time via an online platform, allowing them to spot the vehicles, take photos and show their support across the region....

Buses across Sussex will display a moving tribute to the Armed Forces community.

As part of a partnership between the Royal British Legion (RBL), Brighton and Hove Buses, and Metrobus to support the 2025 Poppy Appeal and honour the 80th anniversary of Victory in Europe (VE) and Victory over Japan (VJ), each bus network will feature 80 poppy-decorated buses.

Passengers will be able to track the poppy buses in real-time via an online platform, allowing them to spot the vehicles, take photos and show their support across the region.

Andy Brown, Poppy Appeal manager for East Sussex, said: "We are thrilled to be partnering with Brighton and Hove and Metrobus in Sussex for this year’s Poppy Appeal.

"This partnership will strengthen the presence of the Poppy Appeal in the area, assist volunteers, and raise funds so that the Royal British Legion continue its vital work in supporting the Armed Forces community."

The buses will feature fundraising posters and information displays to encourage donations and raise awareness of the RBL’s work.

Brighton and Hove Buses and Metrobus are also offering free travel to Poppy Appeal volunteers during the campaign, provided they show either a badge or volunteer card when boarding.

Ed Wills, managing director of Brighton and Hove Buses and Metrobus, said: "I’m proud to once again support the Royal British Legion’s Poppy Appeal.

"From displaying poppies on our buses to joining the commemorative event at Gatwick and offering free travel to collection volunteers, we’re honoured to play our part.

"It’s a fantastic cause that resonates deeply with our communities, and I hope everyone gets behind the appeal again this year."

Money raised through the Poppy Appeal helps fund the RBL’s support for veterans and the wider Armed Forces community.

This includes mental and physical rehabilitation programmes, financial and housing assistance, and help with the transition to civilian life.

The RBL also supports serving personnel, veterans and their families, promoting camaraderie and community.

The poppy buses form part of a wider effort to mark the 80th anniversary of the end of the Second World War, placing veterans at the centre of this year’s commemorations.

The RBL hopes the partnership will boost community engagement, raise vital funds, and ensure the sacrifices of the Armed Forces are remembered across Sussex.

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