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Providing U.S. trademark services throughout the U.S. and across the globe.
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File a Trademark for $399 + $250 Government Filing Fee

Trademark Attorney Working With Clients in London, Greater London

If you're an entrepreneur, you know that protecting your intellectual property should be high on your list when it comes to safeguarding your company. However, as a successful business owner, you also know the steps and costs of filing a trademark in the U.S. can be expensive and arduous.

This conundrum can be even more overwhelming for new business owners who want to do everything possible to minimize the price of securing trademarks. They try to handle complicated tasks like trademark registration on their own, which can be a big mistake - especially when juggling the day-to-day tasks of running a business. You may be thinking, "But what about those set-it-and-forget-it services you can find online? All you have to do is plug in your info, and you're done." Using pre-made templates for trademark filing can be tempting, but doing so can leave you with inadequate protection and hurt you in the long run.

So, what is the easiest, most cost-effective route to consider that also minimizes legal risk? The truth is, before you spend money on an online filing service, it's best to consult with a trademark attorney working with clients in London, Greater London.

At Sausser Summers, PC, our experienced trademark attorneys can help you understand the trademark process step by step. We can even help with U.S. trademark filing, U.S. trademark responses, and U.S. trademark renewals at a price you can actually afford. That way, you can make an informed decision regarding your business without having to break the bank.

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Sausser Summers, PC: Simplifying the U.S. Trademark Process

Hiring an attorney can be a daunting task, but at Sausser Summers, PC, our goal is to make the process as simple and seamless as possible for you. That's why we offer a straightforward checkout service. First, you choose your flat fee trademark service and fill out a short questionnaire. Then, we will contact you within 24 hours to discuss the details of our service. From there, one of our experienced trademark attorneys will get to work on your behalf.

Using a trademark attorney for filing in London, Greater London, can significantly increase your chances of a successful registration. The U.S. government recommends hiring a trademark attorney to help with your application, and our team of trademark lawyers is dedicated to meeting your needs. In fact, we help ensure your application is filed correctly the first time so you can get on with your life and avoid legal risks.

At Sausser Summers, PC, we work closely with our clients to understand their needs and provide them with sound professional advice. We never offer incomplete services, such as simply filing for registration, because that would leave you open to legal risks. You can rely on us to handle your intellectual property matters, and our flat fee services can help protect your business in a simple, straightforward, and affordable way. It's really that simple.

In terms of filing a U.S. trademark, we provide an easy three-step process to protect your intellectual property:

1. You provide your trademark info to our team via an online form.

2. Our team performs a comprehensive trademark search. This search ensures that no other marks will prevent you from registering your trademark in the U.S. Once performed, we'll send you a legal opinion letter that details our findings.

3. Sausser Summers, PC, files your U.S. trademark application. We are then listed as your Attorney of Record on file. From there, we'll provide ongoing updates regarding the status of your trademark as it works through the registration process.

The bottom line? At Sausser Summers, PC, we give both new and seasoned business owners an easy, efficient, cost-effective way to protect the one asset that sets them apart from others: their name.

Online Trademark Attorney London, Greater London
The bottom line?

At Sausser Summers, PC, we give both new and seasoned business owners an easy, efficient, cost-effective way to protect the one asset that sets them apart from others: their name.

Do I Really Need a Trademark Attorney for Protecting My Business in London, Greater London?

It's not necessary to be a lawyer in order to apply for a trademark. Anyone can submit a trademark application to the U.S. Patent and Trademark Office (USPTO). However, registering a trademark involves more than just filling out a form. It's essential to conduct thorough research, accurately identify and clearly explain your trademark to ensure it receives adequate protection. And even after securing a trademark, you've got to monitor it consistently to make sure it's free from infringement.

The big takeaway here is that it's always a good idea to work with a trademark attorney to protect the intellectual property that you've worked so hard to establish. According to the Wall Street Journal, applicants are approximately 50% more likely to secure their trademark than people who file applications on their own. If your trademark application is rejected by the USPTO, you will need to revise and refile it, incurring additional filing fees. To avoid delays and extra costs, it is best to have a trademark lawyer help you get it right the first time.

Additional Benefits of Using a Trademark Attorney

Great trademark attorneys (like those you'll find at Sausser Summers, PC) will help with every step of filing and enforcing your trademark. Some additional benefits include the following:

Check to see if your proposed trademark is registered by another entity.

Conduct research to see if another business is using the trademark for which you're applying.

Provide advice and guidance on the strength of your trademark.

Draft and submit your trademark applications and application revisions.

Advice and guidance regarding trademark maintenance and protection.

Monitor the market for unauthorized use of your trademark.

Trademark enforcement to protect you against infringement.

 Online Trademark Lawyer London, Greater London

Curious whether our trademark attorney services are right for you and your business? Contact Sausser Summer, PC, today. Let's talk about what you need, and how we can help.

What About Online Filing Services?

Online services, can provide you with basic assistance in filing your trademark. However, they will never be a legitimate substitute for an experienced trademark attorney helping clients in London, Greater London.

 Trademark Attorney London, Greater London

Although online filing services offer a step-by-step process, they take a one-size-fits-all approach to preparing legal documents. Even their advanced service only provides basic attorney assistance in completing your paperwork and helping with minor roadblocks. Online filing services' disclaimer highlights the many limitations of its services, including the fact that communications are not protected by attorney-client privilege. In addition, online filing services cannot provide advice, explanations, opinions, recommendations, or any kind of legal guidance on possible legal rights, remedies, defenses, options, selection of forms or strategies.

In other words, online filing services can offer you the necessary forms and point you in the right direction, but they cannot customize their services to your specific needs or help you with serious complications that may arise.

For the most comprehensive trademark service and protection, it's always wise to work with highly rated trademark lawyers, like you'll find at Sausser Summers, PC.

Understanding Trademarks Over Time

Trademarks in the U.S. can last indefinitely, but did you know that clients in London, Greater London can file a trademark online, only to lose protection in some circumstances? Trademarks differ from patents and copyrights in that they do not have an expiration date. However, to prevent the cancellation of a trademark, you must maintain it. To ensure that your trademark remains protected, you must actively use it in commerce and renew it with the USPTO every ten years.

The Lanham Act tells us that "use in commerce" is the legitimate use of a trademark in the ordinary course of trade. In other words, you cannot register a trademark solely to reserve the rights to it in the future. In most cases, a trademark must be used continuously in connection with the goods or services it is registered for.

 Trademark Law Firm London, Greater London

Steps to Renew Your Trademark

Trademarks are registered with the USPTO and generally need to be renewed every ten years. However, there is one crucial exception that you should be aware of. Within the first ten years of owning a trademark, you must file for renewal between the fifth and sixth year from the date of your initial registration.

During this renewal period, you are required to submit a Section 8 declaration, a specimen that shows how the mark is being used, and pay the required fee. You can also apply for Section 15 Incontestability status, which can strengthen your trademark rights. This application, although not mandatory, can make it harder for others to challenge your ownership of the mark.

After the first renewal, which falls between the fifth and sixth year of ownership, the next renewal filing is due between the ninth and tenth year, and then every tenth year thereafter. In the ninth year you will need to file a Section 8 declaration, attesting to your use of the mark or excusable nonuse. You've also got to file a Section 9 renewal application before the end of the tenth year to keep your registration active.

It is worth noting that the USPTO provides a six-month grace period if you fail to renew your mark within the required time frame, but it is best not to rely on it. If you don't file within the grace period time limits, the USPTO will cancel and expire your mark.

By hiring trademark attorneys helping clients in London, Greater London, you can avoid the pitfalls and mistakes that can arise and cause you to lose your rights to the mark that represents it.

Losing Your Trademark Rights Through Abandonment

In the event that you stop using your trademark and have no plans to resume using it in commerce, it may be considered abandoned by the USPTO. This could result in the loss of your protective rights to the mark. Typically, a trademark is assumed to be abandoned if it has not been used for three years. However, you may be able to refute this presumption by providing evidence that you intend to use the mark again in the future.

Losing Your Trademark Rights Through Inappropriate Licensing

In addition to trademark abandonment, you should also be wary of improper licensing. It's important to remember that once you allow someone else to use your trademark, you must keep an eye on how they use it. You should monitor the products or services that feature your trademark to ensure that they meet consumers' expectations in terms of quality. Failure to do so can lead to a "naked" trademark license and the loss of your protective trademark rights.

How to Avoid Having to Refile Your Trademark

If you're wondering how you can avoid refiling your trademark, the answer is simple: file it correctly the first time around. Filing a trademark isn't inherently difficult, but when doing so, it's very important that certain aspects are filled out accurately in your application. If any information is missing or incorrect, the trademark application may be considered "void ab initio" or void from the beginning, requiring you to file again.

To avoid this, make sure that the information you provide in the application is accurate and complete, including the ownership of the trademark. For instance, if a corporation has multiple shareholders, it should not file under the President's personal name. The rightful owner should be the one/entity that ultimately controls the trademark and the associated goods/services.

It is also important to ensure that the goods and/or services description is precise. For example, if you sell electronic products, you should not file for research and development services despite having a research and development department. The goods/services description should reflect the goods/services you offer to customers, not the departments within your business.

Additionally, providing accurate dates of first use when filing for a trademark is crucial. The USPTO requires two dates to be specified - the date of first use anywhere and the date of first use in interstate commerce. Contact our trademark law office today to learn more about having accurate dates on your filing paperwork.

 Trademark Lawyer London, Greater London
 Trademark Firm London, Greater London

What Makes an Online Trademark Attorney Great?

At Sausser Summers, PC, we often get questions about how to distinguish run-of-the-mill consultants and others from great trademark attorneys. After all - when you're looking for an attorney to file or prosecute your business trademark, you should know their qualifications. Here are three ways you can separate the proverbial wheat from the chaff when it comes to trademark attorneys.

It's crucial to seek legal advice from a licensed trademark lawyer rather than relying on advice from non-professionals like trademark consultants. The USPTO even recommends hiring an attorney to help with the trademark process. Although trademark consultants may provide advice on trademark availability or name marketability, they cannot file the trademark for you or offer legal advice. According to the Rules of Practicing in trademark cases, "Individuals who are not attorneys are not recognized to practice before the Office in trademark matters." This rule applies to individuals who assist trademark applicants.

When searching for a trademark attorney, it's important to find someone with a strong background in trademark law. Look for an attorney who specializes in this area and has significant experience handling trademark-related cases. Avoid lawyers who don't have expertise in this field, as they may not be able to provide the guidance and support you need.

Ensure your attorney provides updates throughout the trademark registration process to avoid missing deadlines, including responding to any Office actions within six months. Failure to do so can result in trademark abandonment. The USPTO will only correspond with the listed attorney of record, so make sure your attorney keeps you informed.

In summary:

  • Be sure you're using a licensed trademark attorney helping clients in London, Greater London.
  • It's best to work with a trademark lawyer who has years of experience filing trademarks.
  • Ensure that your trademark lawyer is willing to provide ongoing notifications relating to your trademark application process.
 Trademark Registration Lawyer London, Greater London

Trademark Attorneys Working Hard for You

Building your brand and gaining recognition for it is a significant achievement, and it's important to protect it. However, there are certain pitfalls and mistakes that can arise, causing you to lose your rights to the mark that represents it. By working with knowledgeable trademark attorneys, you can avoid these issues and file your trademark successfully.

With an A+ rating from the Better Business Bureau (BBB), Sausser Summers, PC, offers comprehensive guidance, strategic advice, and reliable representation for a variety of trademark matters. Our attorneys have years of real-world experience and, having registered countless trademarks with the USPTO, provide our clients with individualized representation when they need it most.

If you're looking for skilled, adept, and experienced counsel, look no further than our trademark law firm. Contact us today to schedule your initial consultation and learn how we can help you safeguard your brand.

Latest News in London, Greater London

Hayes laments 'worst decision in Champions League history'

Chelsea manager Emma Hayes said Kadeisha Buchanan's red card in the semi-final defeat by Barcelona was the "worst decision in Women's Champions League history".Buchanan was ordered off for a second yellow card offence as Chelsea were knocked out, losing 2-0 at Stamford Bridge for a 2-1 exit on aggregate.Hayes said she thought her side - who also conceded a penalty - were "robbed" by referee Iuliana Demetrescu's decisions.Buchanan's second booking came for a challenge on Patri Guijarro just befo...

Chelsea manager Emma Hayes said Kadeisha Buchanan's red card in the semi-final defeat by Barcelona was the "worst decision in Women's Champions League history".

Buchanan was ordered off for a second yellow card offence as Chelsea were knocked out, losing 2-0 at Stamford Bridge for a 2-1 exit on aggregate.

Hayes said she thought her side - who also conceded a penalty - were "robbed" by referee Iuliana Demetrescu's decisions.

Buchanan's second booking came for a challenge on Patri Guijarro just before the hour mark.

"I didn't think it was a foul, let alone a yellow card," said Hayes.

Chelsea were 1-0 down to Aitana Bonmati's first-half goal but level on aggregate when the red card came out, with the tie in the balance.

Fridolina Rolfo's spot-kick in the 75th minute carried Barcelona through to the 25 May final.

Hayes said that going down to 10 players swung the tie's momentum in Barcelona's favour.

"I genuinely believe we were on top of the game," she said. "We just hit the post, I could feel the momentum going in that direction, but we didn’t have the chance to experience that.

"You need everything to go your way. They get two yellow cards, a deflection and a penalty. Everything went their way and everything didn’t go our way tonight."

The video assistant referee (VAR) system was in operation but can only be used to check possible red card decisions, not yellows.

The Chelsea boss called the decision to send off Buchanan "horrific".

Hayes added: "I'm stood there and I've looked at the fourth official and said, 'Surely that will be checked?', and she said it can’t on a yellow.

"The toughest thing to take is that we didn't lose it. There's nothing you can do when there's such a terrible decision and it's already hard enough. They are a top team. When that's taken out of your hands, that is a tough one on the players for sure."

Missing out on the final means Hayes, who departs to become United States manager at the end of the season, will leave Chelsea having won every available trophy apart from the Champions League.

Sadiq Khan’s green credentials may be critical in London mayoral election

As mayor aims to win third term, what has he achieved so far on air pollution, the climate crisis and nature?When Sadiq Khan launched his campaign for a third term as Labour mayor of London, he put his green policies front and centre, highlighting his work on air pollution, the climate crisis and nature.For seasoned Khan watchers, this came as little surprise. The mayor, wh...

As mayor aims to win third term, what has he achieved so far on air pollution, the climate crisis and nature?

When Sadiq Khan launched his campaign for a third term as Labour mayor of London, he put his green policies front and centre, highlighting his work on air pollution, the climate crisis and nature.

For seasoned Khan watchers, this came as little surprise. The mayor, who last year published a book called Breathe: Seven Ways to Win a Greener World, has been widely praised for his work tackling air pollution, as well as his efforts on nature restoration and getting London to net zero by 2030.

But after eight years in City Hall, what exactly has been achieved – and what can voters expect if he wins a third term when Londoners go to the polls next week?

According to Paul Morozzo from Greenpeace, which has analysed the policies of Khan and his Tory rival, Susan Hall, the two candidates’ climate policies are like “chalk and cheese”.

“While there’s still lots of room for improvement from the mayor of London, climate and nature are clearly top priorities for Sadiq Khan,” Morozzo said. “[His] history speaks for itself.”

Greenpeace’s analysis of the two candidates’ environment policies gives Khan 23.5 points out of a possible 45, compared with 7.5 for Hall.

And Khan’s environmental credentials may be critical in next week’s contest. In 2021, almost all of the Green party candidate Siân Berry’s roughly 200,000 first-preference votes went to Khan in the second round, taking his eventual lead over the Conservatives’ Shaun Bailey from about 5% to 10%.

This year, the election is being run on a different system: first past the post. So Khan’s ability to persuade Green-minded voters not to split the progressive vote but back him from the outset could be decisive.

Shaun Spiers, from the Green Alliance group, believes voters concerned about the environment could do a lot worse than stick with Khan.

“Broadly speaking his record has been very impressive,” said Spiers. “He’s put the environment centre-stage and, critically, linked the climate and nature emergencies in a way that’s unusual in politicians, particularly local politicians.”

According to experts who spoke to the Guardian, Khan’s main green achievements include:

However, all those who spoke to the Guardian also criticised Khan for pushing ahead with the Silvertown tunnel, a new four-lane road under the River Thames in east London. Doctors, environmental groups, climate scientists and many local residents have opposed the scheme, which they say will increase air pollution and worsen public health in some of the poorest parts of the city – a claim Khan disputes.

Jon Burke, a former Labour councillor in Hackney who oversaw a far-reaching environment programme in the borough, said Silvertown was an example of the mayor failing to make the deep structural changes that were required to meet the challenges of the escalating climate emergency.

“When compared to the other politicians in the UK, Sadiq’s delivery of cycling infrastructure and expansion of the ultra-low emission zone makes him looks like a climate leader, but that does not mean he is doing enough,” he said.

More needed to be done to reduce traffic, retrofit homes and reduce emissions, Burke added. “And by ploughing on with Silvertown he has embedded significant transport emissions and pollution for generations to come at a time when we should be moving heaven and earth to drastically reduce them.”

Dr Maya Singer Hobbs, from the IPPR thinktank, said she did not understand the rationale behind Silvertown but, that project aside, Khan had shown courage on a range of environmental matters, particularly when he held his nerve in the face of fierce pushback to the expansion of the Ulez last year.

“The key thing is that he has shown real leadership on both climate and environment and air quality at a time when I don’t really think we’ve seen that from many other political leaders. I think that we will probably look back and see him as someone who was really leading the way on air quality,” she said.

Singer Hobbs said Khan’s work had given many councils the cover to push ahead with their own schemes to improve air quality and public health, from low traffic neighbourhoods to school streets.

And while there was more work to do on everything from hitting the net zero target to introducing home insulation and heat pumps, Singer Hobbs said that if Khan did win and that was followed by a Labour victory nationally, it could unlock many more crucial environmental measures.

“It would be very interesting to see just how bold he would be if that happened,” she said.

Saracens move down to Wales not Cardiff - Carre

Wales prop Rhys Carre says he is leaving Cardiff for Saracens having “gone backwards” in his international career.Carre, 26, will no longer be eligible for Wales when he rejoins Saracens this summer because he has only 20 caps.He has not featured for Wales since being released from Warren Gatland’s World Cup training squad last summer.In an interview in the match programme for Cardiff’s h...

Wales prop Rhys Carre says he is leaving Cardiff for Saracens having “gone backwards” in his international career.

Carre, 26, will no longer be eligible for Wales when he rejoins Saracens this summer because he has only 20 caps.

He has not featured for Wales since being released from Warren Gatland’s World Cup training squad last summer.

In an interview in the match programme for Cardiff’s home defeat to Edinburgh on Saturday, Carre said he views the Saracens move as a “new start”.

He explained how he broke news of his exit to Cardiff head coach Matt Sherratt.

“I said to him it wasn’t a decision to leave Cardiff, it was more everything that had gone on,” Carre said.

“The decision wasn’t based on a Cardiff perspective, more the Wales perspective. From a club perspective, I think I’ve got better every year. I just think from an international perspective, I’ve probably gone backwards.

“As I’ve got better playing for my club, I’ve got looked at less from an international standpoint. I can’t say exactly how and why.”

Carre was part of Warren Gatland’s 54-man training party before last year’s World Cup.

But the Welsh Rugby Union announced last June that after “ongoing discussions” with the Wales coaching staff, Carre was released from the group having "failed to meet individual performance targets".

He had been omitted from Wales' squad for the 2022 autumn internationals despite some impressive displays for Cardiff, with then national coach Wayne Pivac saying he had "fallen short" in his "general conditioning".

The former Wales Under-18 captain was in Gatland's squad at the 2019 World Cup, having made his senior international debut in the lead-up to that tournament.

Carre played for Saracens in 2019-20.

His return to the Premiership club means he will be ineligible for Wales next season because of the Welsh Rugby Union’s 25-cap rule.

“All you can do as a player is play well for your club,” Carre added.

“Some people just don’t get picked. Some people just aren’t a coach's cup of tea or whatever. If you are playing well and still aren’t getting picked, there’s not much you can do.

“Some things aren’t meant to be. It just felt like now was the right time and the opportunity came up to go back to Saracens.”

Cardiff-born Carre says moving to London will allow him “to go away and get out of the environment”.

“I’ve sort of stalled since the 2019 World Cup. I haven’t really gone anywhere,” he said.

“I want a chance to have a new start and to try and better myself again to see where I can get to.”

Crystal Palace promoted: WSL awaits for Championship winners

The Women’s Super League will have a new name among its ranks next season after Crystal Palace rubber-stamped promotion from the Championship on the final day of the season.The Eagles were all but sure of their place in the top flight thanks to a 2-0 victory at relegated Lewes that put them three points clear of second-placed Charlton, with an overwhelming advantage in goal difference.On Sunday, that place was sealed with a goalless draw against Sunderland in front of a club-record 6,796 crowd at Selhurst Park....

The Women’s Super League will have a new name among its ranks next season after Crystal Palace rubber-stamped promotion from the Championship on the final day of the season.

The Eagles were all but sure of their place in the top flight thanks to a 2-0 victory at relegated Lewes that put them three points clear of second-placed Charlton, with an overwhelming advantage in goal difference.

On Sunday, that place was sealed with a goalless draw against Sunderland in front of a club-record 6,796 crowd at Selhurst Park.

It has been a historic season for Palace and one that even their captain admits has surpassed expectations.

"At the start of the season there were a lot of changes," Palace captain Aimee Everett told BBC Sport. "Honestly, I don't think anyone expected this would have been the outcome, but this is what everyone wanted to achieve."

The changes saw the arrival of a new manager, Laura Kaminski, and a head of women’s football, Grace Williams.

Williams, who is celebrating a second successive promotion having overseen Bristol City’s Championship title last year, was much more confident than Everett that Palace would see the job through.

"It's better to sit comfortable and know what you are doing as a team is correct," Williams told the BBC’s Women’s Football Weekly podcast. "You want to lead, and a lot of that comes from the players. Even if the other teams are winning, we just have to keep winning ourselves.

"There hasn't been a question that we aren't going to win the league. I would love to tell you there has been pressure, tears, highs and lows – but we just come in on Monday looking to the next game."

Palace's promotion caps a remarkable rise – and it has not always been smooth.

Founded in 1992, the team played in the regional divisions of English football until the restructuring of the league pyramid in 2018 when they were elected into the Championship along with Manchester United, among others.

The early years of Championship football were not easy. On the pitch, the team struggled to compete in their debut 2018-19 campaign as they won just three of 20 league matches to finish second bottom.

From 'Harry's Heroes' to record breakers

Annabel Johnson is Palace’s longest-serving current player, having joined in 2019, and she remembers an extremely different environment when she arrived five years ago.

"Since I've joined, the club is unrecognisable. We trained two nights a week, and had to stop when the floodlights turned off at 10pm," Johnson told BBC Sport. "We only had one gym slot a week.

"The backing and structure from the club has grown massively. You have to be careful when the club takes over and you get integrated with the men; you can't just click your fingers and everything changes. Gradually I've seen the club getting better, and that will continue into the future."

Off the field, the club made headlines for the wrong reasons in 2018 with reports of some female players being told to come up with £250 each in sponsorship or risk being let go.

While the club said the sponsorship was not a prerequisite to play for Palace, the issue rumbled on enough for men’s first-team star Wilfried Zaha to get involved with "a substantial financial contribution".

That season also saw Palace's women feature as opposition to a men’s England Legends team for the ITV series "Harry's Heroes"., external An England team featuring retired former players David Seaman, Paul Merson and Matt Le Tissier, managed by Harry Redknapp, beat Palace 1-0 thanks to a Merson goal.

After those rocky early days, Palace became a staple of the second tier. Before stepping up a gear in 2023-24, they finished seventh, fourth and fifth in the previous three seasons.

The promotion campaign has been hard fought. After a single week at the top after three games, Palace did not reach the summit again until the 20th round of fixtures - with two matches remaining.

They are nonetheless deserving champions.

"With football you go week by week, so you don't go crazy with the records," said Johnson, who was speaking before the Sunderland game.

"But it has been so positive, and when the final whistle goes we will appreciate it."

Kaminski sends Eagles soaring to success

Going forward, Palace blew teams away, scoring 55 goals in 22 games. Wales international Elise Hughes has been the star with 16 strikes.

Hughes' crowning as the Championship's top scorer, however, was spoiled when she suffered an anterior cruciate knee ligament injury against Charlton in Palace's penultimate game, condemning her to months on the sidelines.

"We were all gutted to hear about Elise's injury, but we are happy and proud of the season she has had," said Everett.

Palace's achievement is even more impressive given the issues of their previous season when former manager Dean Davenport left the club.

Davenport had been manager for 10 years, overseeing the club's rise.

He was suspended, alongside two other members of staff, in March 2023 following a complaint about conduct and officially departed two months later.

Kaminski has succeeded in taking Palace to the next level.

This is the first time she has been a boss at senior club level, having spent five years in charge of the England Under-19 team and been assistant manager when Tottenham were promoted to the Women's Super League.

She joined Palace from Charlton, where she also served as assistant manager, and has now beaten her old employers to promotion.

Next season will be a different challenge entirely, now the big time beckons.

As Bristol City's struggles proved, it can be tricky for promoted teams to survive in the WSL.

"It's a big jump in the league, we have to respect that, so we will look into what those challenges are," Williams said.

What is clear for now is that this vibrant Palace side have earned the right to take on any and every challenge that stands in front of them.

Europe’s greatest bus routes for sightseeing (which locals don’t want you to know about)

It’s an unavoidable sight: across Europe, almost all major cities have a competing network of open-top buses vying for visitors’ attention, with agents pushing leaflets into the hands of bewildered tourists. The rival companies, all with similar names and liveries, charge outrageously high prices. And it is hard to argue that they encourage exploration, instead lulling customers into a passive engagement: here, the Eiffel Tower, ...

It’s an unavoidable sight: across Europe, almost all major cities have a competing network of open-top buses vying for visitors’ attention, with agents pushing leaflets into the hands of bewildered tourists. The rival companies, all with similar names and liveries, charge outrageously high prices. And it is hard to argue that they encourage exploration, instead lulling customers into a passive engagement: here, the Eiffel Tower, there, the Louvre.

Nascently, we know public transport must be an option, and it must pass the sights, too. But how to find the routes? In places like Barcelona, that search is increasingly difficult – as part of its efforts to curb overtourism, the city has removed certain bus routes from Google and Apple Maps because sightseers aren’t leaving any room for residents.

Happily, there are some truly spectacular public bus routes across the continent that cost a fraction of the tourist bus. Many have fixed prices, charging not by number of journeys but by time, meaning you can use it to facilitate exploration rather than for a sit down. Here are some of Europe’s greatest public bus routes for sightseeing.

Nice – the 5

The best way to explore Nice’s glittering seafront is by foot – especially as that allows for an impromptu beach session. If the summer heat becomes stifling, however, the tram network allows air-conditioned escape, moving from breezy boulevards to the Old Town.

It’s the number 5 bus, however, that really allows you to leave the oppressive city centre and loop up into the wilder mountainside. Embark at the Jean Médecin stop, where the bus almost immediately starts travelling north: past the bustling shopping streets and up onto the hillside. Jump off at any point to take pictures of the Riviera views, or disembark at Musée Chagall or Musée Matisse, for a glimpse of how France’s modernist sons viewed the city.

Price: Pick up La Carte from an official vendor, and top up the required amount for your journey. Single trips start at €1.70 (£1.46)

Plan your trip: An expert travel guide to Nice

Paris – the 69

The 69 bus in Paris is extremely useful for moving around the city, and while its sightseeing potential should not be underestimated, its utility – and length – means that the holidaymaker may find themselves using it for entirely practical reasons.

If it is attractions you are interested in, embark at the grand Esplanade des Invalides, trundle over the Pont du Carrousel, past the Louvre, up to the Pont Neuf. From here, you’ll be able to spot the Île de la Cité and the half-restored Notre Dame. Disembark for a coffee and a croissant, or continue until Père Lachaise, near the end of the line, for a tour of Paris’s most storied cemetery.

If you are in the city to explore its galleries, instead head west from Bastille-Rue Saint Antoine for a particularly museum-heavy route, passing the Pompidou Centre, the Louvre, Musée d’Orsay, Musée Rodin, ending at the Hôtel des Invalides. At various points along the route, the Eiffel Tower looms into view, so have your camera ready for a quick photo opportunity.

Price: €2.50 (£2.14) for a one-way “onboard SMS ticket”; €2.15 (£1.84) for a one-way t+ ticket, sold at vending machines at transport stops.

Plan your trip: How to spend the perfect weekend in Paris

Rome – the 64

The 64 bus, which runs from the central railway terminus to the Vatican, is a remarkably effective way of moving through the city. Buses run every six to 10 minutes, meaning you won’t be waiting for long. Be warned, though: it can get extremely crowded at peak times, making them a pickpocket’s favourite. Travellers should have their wits about them (and read our guide to avoiding thieves before any trip). Still, the journey runs through the city centre, giving passengers the opportunity to spy numerous ornate churches (the Chiesa di Santa Caterina da Siena is a favourite), past the grand Palazzo delle Esposizioni, and on to San Pietro station.

From here, it’s a quick wander into Vatican City. Book in advance to see the resplendent Sistine Chapel and the Vatican Museums, or shell out for a private tour. Stop for espresso, explore the Basilica, then return to the centre of Rome on the same bus. Price: Contactless tap&go tickets – payable by contactless bank card upon boarding – cost €1.50 (£1.29) per 100 minutes.

Plan your trip: The 27 best things to do in Rome

London – the 24

Numerous buses pass through London’s centre: the 11 glides along Fleet Street, the 9 past the Ritz. But visitors are advised most of all to board the 24 at Victoria Station (tapping an Oyster or bank card on the readers downstairs), and head to the front seats of the upper deck. Here, as the new Routemaster curves around London’s streets, you’ll see a resplendent Westminster Abbey, run along Whitehall, past Downing Street, around Trafalgar Square, into busy Soho, and then out of the city, heading north, to the leafy, mansion-lined streets of Hampstead.

Following the route in its entirety will take some time – but that makes it all the more special. Sail past the crowded, low-quality tourist buses, and instead supplement inane commentary with a DIY guide. And as a typical fare charges per hour, rather than per journey, you can even hop on and off as if it were a more commercial offering.

Price: £1.75 per hour, payable by Oyster or bank card when boarding the bus.

Plan your trip: An expert travel guide to London

Berlin – the 100

There are snippets of history on every corner in Berlin. To navigate through them, take the 100 bus from Alexanderplatz – once a military training ground, and now the biggest square in the city. Snap pictures beneath the Television Tower, then hop onto the bus. The journey will take you past Berlin Cathedral, with its grand baroque domes, along the river, where Museum Island should make for some brilliant photographs, and on to the Brandenburg Gate.

Onwards to the Bundestag (once the Reichstag), the Kaiser Wilhelm church, and the zoo, which opened in 1844 and has one of the largest collections of animals in the world. Disembark here for a creature-filled day out, or follow the route back to Alexanderplatz and take the 200 to Potsdamer Platz and Checkpoint Charlie.

Price: One-way fares, valid for up to two hours, cost between €2.40 (£2.06) and €3.50 (£3) depending on the number of stops. Buy from a bus driver or in advance at vending machines.

Plan your trip: Where to stay in Berlin: the best areas and neighbourhoods

Venice – the 1

Does a water bus count as a bus? The vaporetto is a fine equivalent in Venice, where water-borne travel is a necessity. The number 1 curls through the Grand Canal, stopping some 20 times among the winding, ancient streets – taking in the Rialto Bridge and St Mark’s. In fact, such is its utility, visitors arriving at Venice Central Station will likely use it without realising.

As the rest of the city buckles (or bolsters) under the pressure of excess visitors, so too does the vaporetto. Attempt to board during peak season and you’ll find yourself firmly in a queue – or at least something approximating a queue – for some time. At quieter times, board the vaporetto as a sunset sightseeing tour, ticking off the major sights before heading to one of the city’s best restaurants for dinner.

Price: A one-way, one-hour journey costs €7.50 (£6.43), purchasable at Hellovenezia ticket desks.

Plan your trip: How to spend a vibrant weekend in Venice

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