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Trademark Attorney Working With Clients in Gloucester City, Gloucestershire

If you're an entrepreneur, you know that protecting your intellectual property should be high on your list when it comes to safeguarding your company. However, as a successful business owner, you also know the steps and costs of filing a trademark in the U.S. can be expensive and arduous.

This conundrum can be even more overwhelming for new business owners who want to do everything possible to minimize the price of securing trademarks. They try to handle complicated tasks like trademark registration on their own, which can be a big mistake - especially when juggling the day-to-day tasks of running a business. You may be thinking, "But what about those set-it-and-forget-it services you can find online? All you have to do is plug in your info, and you're done." Using pre-made templates for trademark filing can be tempting, but doing so can leave you with inadequate protection and hurt you in the long run.

So, what is the easiest, most cost-effective route to consider that also minimizes legal risk? The truth is, before you spend money on an online filing service, it's best to consult with a trademark attorney working with clients in Gloucester City, Gloucestershire.

At Sausser Summers, PC, our experienced trademark attorneys can help you understand the trademark process step by step. We can even help with U.S. trademark filing, U.S. trademark responses, and U.S. trademark renewals at a price you can actually afford. That way, you can make an informed decision regarding your business without having to break the bank.

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Sausser Summers, PC: Simplifying the U.S. Trademark Process

Hiring an attorney can be a daunting task, but at Sausser Summers, PC, our goal is to make the process as simple and seamless as possible for you. That's why we offer a straightforward checkout service. First, you choose your flat fee trademark service and fill out a short questionnaire. Then, we will contact you within 24 hours to discuss the details of our service. From there, one of our experienced trademark attorneys will get to work on your behalf.

Using a trademark attorney for filing in Gloucester City, Gloucestershire, can significantly increase your chances of a successful registration. The U.S. government recommends hiring a trademark attorney to help with your application, and our team of trademark lawyers is dedicated to meeting your needs. In fact, we help ensure your application is filed correctly the first time so you can get on with your life and avoid legal risks.

At Sausser Summers, PC, we work closely with our clients to understand their needs and provide them with sound professional advice. We never offer incomplete services, such as simply filing for registration, because that would leave you open to legal risks. You can rely on us to handle your intellectual property matters, and our flat fee services can help protect your business in a simple, straightforward, and affordable way. It's really that simple.

In terms of filing a U.S. trademark, we provide an easy three-step process to protect your intellectual property:

1. You provide your trademark info to our team via an online form.

2. Our team performs a comprehensive trademark search. This search ensures that no other marks will prevent you from registering your trademark in the U.S. Once performed, we'll send you a legal opinion letter that details our findings.

3. Sausser Summers, PC, files your U.S. trademark application. We are then listed as your Attorney of Record on file. From there, we'll provide ongoing updates regarding the status of your trademark as it works through the registration process.

The bottom line? At Sausser Summers, PC, we give both new and seasoned business owners an easy, efficient, cost-effective way to protect the one asset that sets them apart from others: their name.

Online Trademark Attorney Gloucester City, Gloucestershire
The bottom line?

At Sausser Summers, PC, we give both new and seasoned business owners an easy, efficient, cost-effective way to protect the one asset that sets them apart from others: their name.

Do I Really Need a Trademark Attorney for Protecting My Business in Gloucester City, Gloucestershire?

It's not necessary to be a lawyer in order to apply for a trademark. Anyone can submit a trademark application to the U.S. Patent and Trademark Office (USPTO). However, registering a trademark involves more than just filling out a form. It's essential to conduct thorough research, accurately identify and clearly explain your trademark to ensure it receives adequate protection. And even after securing a trademark, you've got to monitor it consistently to make sure it's free from infringement.

The big takeaway here is that it's always a good idea to work with a trademark attorney to protect the intellectual property that you've worked so hard to establish. According to the Wall Street Journal, applicants are approximately 50% more likely to secure their trademark than people who file applications on their own. If your trademark application is rejected by the USPTO, you will need to revise and refile it, incurring additional filing fees. To avoid delays and extra costs, it is best to have a trademark lawyer help you get it right the first time.

Additional Benefits of Using a Trademark Attorney

Great trademark attorneys (like those you'll find at Sausser Summers, PC) will help with every step of filing and enforcing your trademark. Some additional benefits include the following:

Check to see if your proposed trademark is registered by another entity.

Conduct research to see if another business is using the trademark for which you're applying.

Provide advice and guidance on the strength of your trademark.

Draft and submit your trademark applications and application revisions.

Advice and guidance regarding trademark maintenance and protection.

Monitor the market for unauthorized use of your trademark.

Trademark enforcement to protect you against infringement.

 Online Trademark Lawyer Gloucester City, Gloucestershire

Curious whether our trademark attorney services are right for you and your business? Contact Sausser Summer, PC, today. Let's talk about what you need, and how we can help.

What About Online Filing Services?

Online services, can provide you with basic assistance in filing your trademark. However, they will never be a legitimate substitute for an experienced trademark attorney helping clients in Gloucester City, Gloucestershire.

 Trademark Attorney Gloucester City, Gloucestershire

Although online filing services offer a step-by-step process, they take a one-size-fits-all approach to preparing legal documents. Even their advanced service only provides basic attorney assistance in completing your paperwork and helping with minor roadblocks. Online filing services' disclaimer highlights the many limitations of its services, including the fact that communications are not protected by attorney-client privilege. In addition, online filing services cannot provide advice, explanations, opinions, recommendations, or any kind of legal guidance on possible legal rights, remedies, defenses, options, selection of forms or strategies.

In other words, online filing services can offer you the necessary forms and point you in the right direction, but they cannot customize their services to your specific needs or help you with serious complications that may arise.

For the most comprehensive trademark service and protection, it's always wise to work with highly rated trademark lawyers, like you'll find at Sausser Summers, PC.

Understanding Trademarks Over Time

Trademarks in the U.S. can last indefinitely, but did you know that clients in Gloucester City, Gloucestershire can file a trademark online, only to lose protection in some circumstances? Trademarks differ from patents and copyrights in that they do not have an expiration date. However, to prevent the cancellation of a trademark, you must maintain it. To ensure that your trademark remains protected, you must actively use it in commerce and renew it with the USPTO every ten years.

The Lanham Act tells us that "use in commerce" is the legitimate use of a trademark in the ordinary course of trade. In other words, you cannot register a trademark solely to reserve the rights to it in the future. In most cases, a trademark must be used continuously in connection with the goods or services it is registered for.

 Trademark Law Firm Gloucester City, Gloucestershire

Steps to Renew Your Trademark

Trademarks are registered with the USPTO and generally need to be renewed every ten years. However, there is one crucial exception that you should be aware of. Within the first ten years of owning a trademark, you must file for renewal between the fifth and sixth year from the date of your initial registration.

During this renewal period, you are required to submit a Section 8 declaration, a specimen that shows how the mark is being used, and pay the required fee. You can also apply for Section 15 Incontestability status, which can strengthen your trademark rights. This application, although not mandatory, can make it harder for others to challenge your ownership of the mark.

After the first renewal, which falls between the fifth and sixth year of ownership, the next renewal filing is due between the ninth and tenth year, and then every tenth year thereafter. In the ninth year you will need to file a Section 8 declaration, attesting to your use of the mark or excusable nonuse. You've also got to file a Section 9 renewal application before the end of the tenth year to keep your registration active.

It is worth noting that the USPTO provides a six-month grace period if you fail to renew your mark within the required time frame, but it is best not to rely on it. If you don't file within the grace period time limits, the USPTO will cancel and expire your mark.

By hiring trademark attorneys helping clients in Gloucester City, Gloucestershire, you can avoid the pitfalls and mistakes that can arise and cause you to lose your rights to the mark that represents it.

Losing Your Trademark Rights Through Abandonment

In the event that you stop using your trademark and have no plans to resume using it in commerce, it may be considered abandoned by the USPTO. This could result in the loss of your protective rights to the mark. Typically, a trademark is assumed to be abandoned if it has not been used for three years. However, you may be able to refute this presumption by providing evidence that you intend to use the mark again in the future.

Losing Your Trademark Rights Through Inappropriate Licensing

In addition to trademark abandonment, you should also be wary of improper licensing. It's important to remember that once you allow someone else to use your trademark, you must keep an eye on how they use it. You should monitor the products or services that feature your trademark to ensure that they meet consumers' expectations in terms of quality. Failure to do so can lead to a "naked" trademark license and the loss of your protective trademark rights.

How to Avoid Having to Refile Your Trademark

If you're wondering how you can avoid refiling your trademark, the answer is simple: file it correctly the first time around. Filing a trademark isn't inherently difficult, but when doing so, it's very important that certain aspects are filled out accurately in your application. If any information is missing or incorrect, the trademark application may be considered "void ab initio" or void from the beginning, requiring you to file again.

To avoid this, make sure that the information you provide in the application is accurate and complete, including the ownership of the trademark. For instance, if a corporation has multiple shareholders, it should not file under the President's personal name. The rightful owner should be the one/entity that ultimately controls the trademark and the associated goods/services.

It is also important to ensure that the goods and/or services description is precise. For example, if you sell electronic products, you should not file for research and development services despite having a research and development department. The goods/services description should reflect the goods/services you offer to customers, not the departments within your business.

Additionally, providing accurate dates of first use when filing for a trademark is crucial. The USPTO requires two dates to be specified - the date of first use anywhere and the date of first use in interstate commerce. Contact our trademark law office today to learn more about having accurate dates on your filing paperwork.

 Trademark Lawyer Gloucester City, Gloucestershire
 Trademark Firm Gloucester City, Gloucestershire

What Makes an Online Trademark Attorney Great?

At Sausser Summers, PC, we often get questions about how to distinguish run-of-the-mill consultants and others from great trademark attorneys. After all - when you're looking for an attorney to file or prosecute your business trademark, you should know their qualifications. Here are three ways you can separate the proverbial wheat from the chaff when it comes to trademark attorneys.

It's crucial to seek legal advice from a licensed trademark lawyer rather than relying on advice from non-professionals like trademark consultants. The USPTO even recommends hiring an attorney to help with the trademark process. Although trademark consultants may provide advice on trademark availability or name marketability, they cannot file the trademark for you or offer legal advice. According to the Rules of Practicing in trademark cases, "Individuals who are not attorneys are not recognized to practice before the Office in trademark matters." This rule applies to individuals who assist trademark applicants.

When searching for a trademark attorney, it's important to find someone with a strong background in trademark law. Look for an attorney who specializes in this area and has significant experience handling trademark-related cases. Avoid lawyers who don't have expertise in this field, as they may not be able to provide the guidance and support you need.

Ensure your attorney provides updates throughout the trademark registration process to avoid missing deadlines, including responding to any Office actions within six months. Failure to do so can result in trademark abandonment. The USPTO will only correspond with the listed attorney of record, so make sure your attorney keeps you informed.

In summary:

  • Be sure you're using a licensed trademark attorney helping clients in Gloucester City, Gloucestershire.
  • It's best to work with a trademark lawyer who has years of experience filing trademarks.
  • Ensure that your trademark lawyer is willing to provide ongoing notifications relating to your trademark application process.
 Trademark Registration Lawyer Gloucester City, Gloucestershire

Trademark Attorneys Working Hard for You

Building your brand and gaining recognition for it is a significant achievement, and it's important to protect it. However, there are certain pitfalls and mistakes that can arise, causing you to lose your rights to the mark that represents it. By working with knowledgeable trademark attorneys, you can avoid these issues and file your trademark successfully.

With an A+ rating from the Better Business Bureau (BBB), Sausser Summers, PC, offers comprehensive guidance, strategic advice, and reliable representation for a variety of trademark matters. Our attorneys have years of real-world experience and, having registered countless trademarks with the USPTO, provide our clients with individualized representation when they need it most.

If you're looking for skilled, adept, and experienced counsel, look no further than our trademark law firm. Contact us today to schedule your initial consultation and learn how we can help you safeguard your brand.

Latest News in Gloucester City, Gloucestershire

Revamp bid for Gloucester pub with cafe, food and games space aims to put city 'back on the map'

There are hopes the refurbishment of a closed city-centre pub would help put Gloucester on the map as a destination for a night out. Rich Palmer, 42, who was born and grew up in the city has returned home after a decade working in the night-time economy in Cardiff.He is among those who have put a bid to ...

There are hopes the refurbishment of a closed city-centre pub would help put Gloucester on the map as a destination for a night out. Rich Palmer, 42, who was born and grew up in the city has returned home after a decade working in the night-time economy in Cardiff.

He is among those who have put a bid to Gloucester City Council for the lease of The Chambers pub in Kings Square. And he says his ambition is to reinvigorate the city as a destination for a night out in the county.

The investment in regenerating Gloucester inspired him to make the move back and try and make his vision a reality. Venues such as the Food Dock and the new crazy golf and sushi venue Putt Putt Noodle have proved popular and Mr Palmer says he wants to add to that with a great new venue in the heart of the city.

“I had the opportunity to start something down in South Wales but knowing my vision, I thought it’s so much more achievable here and so perfect for this place,” he said. “Now is the time to come home, Gloucester has got to the point where all that investment has been done but it just needs that little bit of spark to kick start everything together.”

Mr Palmer says he is hoping to create a venue which would provide a platform for local producers and companies such as Gloucester Brewery. He hopes the venue will boost tourism by redefining Gloucester's identity for the future and create a dynaimc safe space for women.

"We are building links between Gloucester businesses, products, venues and brands. Looking to create a commercial platform for Gloucester culture and offering facilities and support to engage and support interest groups and events," he said.

“Part of it is about bringing in a supply chain from Gloucester Brewery, have a food court here with Gloucestershire focussed produce. A local doughnut brand wants to have concession space. It’s about getting Gloucester suppliers in where possible and offering them a platform.

“It’s so that Gloucester is seen as an interesting place to host an event or product launches. If there are historical events, body art events, or anything, we can publicise it and get it seen.”

He believes the council will not make an announcement about who the successful bidder is until after next week’s council elections. “We’ve submitted an offer for the full lease.

"No concessions, the full asking price. But I think the council are nervous and want a safe bet such as a pub.”

But Mr Palmer remains optimistic as he has also been told the council wants to move in a different direction. “And that’s what we’re offering. There are so many people with ideas for gigs, outdoor events in Kings Square.

With the university at the old Debenhams you’ve got 3,000 potentially coming into the city centre all the time. You’ve got young people who are not necessarily interested in the traditional pub culture like they used to be so we’ve got to think to the future about how we are going to offer engagement.

“These are things that happen in Bristol and Cardiff." But he believes now is the time for such a venue in Gloucester.

Mr Palmer said he wants to involve organisations like the University of Gloucestershire and Hartpury University and Hartpury College.

“I want it so people can go out in Gloucester and to give young people another option which until recently has been pretty one dimensional - pubs or nothing.

“I don’t drink anymore, but I used to. I’ve got other interests.

"And we want to facilitate a venue for people to socialise with games and other interests. Instead of just having a bare pub or cafe we want a location where people can engage in their interests meaningfully.

“You might be into Manga, or something like that, and you want to meet people with similar interests. It's about getting a place where like minded people can gather.

"I hope the council listens.”

Names of civic chiefs guilty of misconduct kept secret as complaints over 'schoolchild behaviour' surge

The names of councillors guilty of misconduct in Gloucestershire are being kept hidden from the public. Thirteen concerns were raised against Gloucestershire County Councillors over the last year.But the identities and specific details about complaints where holders of public office have fallen short of the conduct expected of them are not bei...

The names of councillors guilty of misconduct in Gloucestershire are being kept hidden from the public. Thirteen concerns were raised against Gloucestershire County Councillors over the last year.

But the identities and specific details about complaints where holders of public office have fallen short of the conduct expected of them are not being revealed. Shire Hall bosses say councillors are entitled to confidentiality unless and until a complaint progresses to a formal hearing.

Despite the rise in complaints - none has reached the stage of a public hearing but some of the complaints listed in a report presented to the audit and governance committee suggests councillors have breached the code of conduct.

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One of the cases mentioned in the report involved a complaint from a council officer that a councillor had made offensive comments in a staff meeting. The unnamed councillor apologised according to the report. But no other details about who this is or what they said is made public.

Another complaint suggests a councillor was making excessive demands of a council officer - the report simply says this information was noted and held on file and “management action taken”. The report also says a complaint from a member of the public against a county councillor over alleged insulting comments on social media was not looked into further because the matter was related to a Gloucester City Council issue.

An unnamed councillor complained over insulting and inappropriate comments made by another councillor but this was dismissed as “tit for tat”. Monitoring officer Rob Ayliffe told the committee on April 25 he hoped the report would give councillors a “flavour of the complaints and how they are being dealt with”.

“The council’s practice, in line with every other council I’m aware of, is that complaints are treated as confidential unless or until they progress to a hearings panel.

“If they get to that stage, then that hearings panel is in public. But up until that point, complaints are dealt with confidentially which is why I can’t disclose any more details than I have done.”

However, neighbouring Herefordshire Council publishes all decision notices relating to councillors who have breached the code of conduct - whether the complaint reaches a public hearing stage or not. Chairman John Bloxsom (L, Rodborough) asked at what stage, if ever, are any upheld complaints against councillors published.

“I think you said that would happen if anything goes to the panel,” he said. “As far as I know, in the life of the current council there hasn’t been anything that has gone to panel.

“And there are a number of cases which are referred to as being subject to informal resolution.”

Cllr Bloxsom said he believes some of those are already in the public domain but are not reported internally by the council. “I just wonder whether we are comfortable with that,” he said.

“The issue has been raised with me that there are other authorities where names do appear in the public domain as a result of the investigations but we aren’t doing that.”

Mr Ayliffe said he had decided not to disclose any code of conduct complaints that do not reach a public hearing because it was a “far easier line to take”. “The difficulty with that is once you break that practice, it then becomes a matter of discretion as to whether you disclose something when you get a press enquiry which I sometimes do,” he said.

“The trouble then is if you choose not to disclose something there’s a possibility for the media to interpret an outcome from that non-disclosure. The far easier line to take is we don’t discuss this which is why I have adopted that line.”

He expressed concerns that as a result, the committee has very limited oversight of what is happening in detail. But he said the independent persons exist to give councillors an assurance there are others looking at the cases.

Councillor Chloe Turner (G, Minchinhampton) said the council seemed to have a lot of complaints and more than previous years. “It’s quite a depressing lineup of school child behaviour. If you were to read it as a member of the public, it doesn’t come across well.”

She asked if code of conduct training is needed. Mr Ayliffe said it is important and is looking at training being offered in June and July to focus on the protocol between councillors and officers.

'Huge, bleak and depressing' warehouses near M5 in Gloucester rubber-stamped amid traffic chaos and light loss fears

“Overbearing, bleak and depressing” warehouses at a Gloucester business park will soon be built despite opposition from dozens of neighbours. Plans to develop plots 3, 4 and 5 at Gloucester Business Park in Brockworth have been approved by Borough planners.However, dozens of people had objected to Gloucester BP Developments Ltd’s scheme ...

“Overbearing, bleak and depressing” warehouses at a Gloucester business park will soon be built despite opposition from dozens of neighbours. Plans to develop plots 3, 4 and 5 at Gloucester Business Park in Brockworth have been approved by Borough planners.

However, dozens of people had objected to Gloucester BP Developments Ltd’s scheme due to the increased traffic it would lead to on nearby roads such as Lobleys Drive. Some 30 people raised concerns which included the loss of light and overbearing nature of the proposals and that there would not be much of a buffer for wildlife, noise and pollution.

Oscar Smith, a Cooper’s Edge resident, spoke against both schemes at Tewkesbury Borough Council’s planning committee meeting today (April 23). He told councillors the revised plans had failed to address the concerns raised by residents over the units’ location, height and use as warehouses.

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“Not to mention the associated effects of traffic noise and the utilitarian overbearing design,” he said. “The proposed largest building has a height of 14.87 metres, a footprint of 6,700 square metres and is composed of generic utilitarian materials.”

He said the total area of the plots was 16,000 square metres offering a “bleak and depressing outlook” with the “complete oppression of the skyline apart from a slither of space between units”.

Grace Brocklehurst, the agent for the applicant, called on the committee to follow the officer’s recommendation to approve the proposals for plots 3 and 4. She said the developer had reviewed the application to address comments raised at a recent site visit.

The applicant has reduced the proposed height of the buildings by up to two metres. “It is considered this development will not lead to unreasonable loss of light to the principle rooms of the adjacent dwellings,” she said.

“The separation distance is also in excess of the buffer required at the outline permission granted for Cooper’s Edge.” She also said the site would create hundreds of jobs.

The committee voted to grant delegated permission for both the reserved matters applications for plots 3 and 4 and the separate application for plot 5.

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Gloucester City co-owners Alex Petheram and Eamonn McGurk step back as new board appointed for the 2024/25 season

Following a disastrous campaign this season with relegation to the seventh tier, Gloucester City have announced a new board for next season with co-owners Alex Petheram and Eamonn McGurk taking a step back.Colin Taylor will take on the role as chairman with Jay Marriott becoming the vice-chairman of the Tigers. Previously the two had been involved in the board of directors which was put in place in December.Alex Petheram and the club issued a statement on Thursday morning, with new chairman Taylor giving his first thoughts on h...

Following a disastrous campaign this season with relegation to the seventh tier, Gloucester City have announced a new board for next season with co-owners Alex Petheram and Eamonn McGurk taking a step back.

Colin Taylor will take on the role as chairman with Jay Marriott becoming the vice-chairman of the Tigers. Previously the two had been involved in the board of directors which was put in place in December.

Alex Petheram and the club issued a statement on Thursday morning, with new chairman Taylor giving his first thoughts on his appointment.

“It’s an honour to accept the role of chairman and the confidence that ownership have in our boards vision moving forward. In order for us to become successful on and off the pitch it will take a collective much bigger than myself and I’m looking forward to a collaboration of staff, volunteers, players and most importantly you the fans. I don’t take this stewardship lightly and our board intend to give their all," he said.

Taylor’s role will entail the focus on internal matters with structures, roles and responsibilities, while Marriott will be working externally on media, communications and partnerships.

The board will be rounded out by successful businessmen Richard Lewis and Chris Freeman, with Freeman’s focus being on building relationships with the Supporters Trust and T-End Originals.

Co-owner Petheram began a statement which explains the difficulties of this season. “When I was asked to write this note wrapping up the 2023/24 season and introducing the chairman, at first, I declined, he said.

"I didn’t think I earned the right, as frankly this season I’ve not been around. I didn’t go to any away games at all and only managed around five home games."

Petheram then went into the appointment of previous Gloucester boss Tim Flowers in which he labelled it as a ‘mistake’ and a ‘mistake that meant relegation’.

Petheram also spoke on the short tenure of the Chambers ownership: “The former chairman (Patrick Chambers) left the club in December 2023 and the club was in a lot of trouble on and off the pitch. The club had legal and contractual disputes with the exiting management teams. Following support from our legal team, the ombudsman, the league and FA, these issues are now very nearly resolved. This will allow the new 2024/25 season to start afresh.”

Petheram made it clear that stories revolving around the ‘debt’ when he departed at the end of the 22/23 season is unreviewable. Stating the club has always been used for the ‘benefit of the city, the community and the Youth’.

Formerly a part of the ‘board of directors’, Colin (Taylor) and Richard Lewis will see a new board come in for the 2024/25 season in which Petheram stated himself and Eamonn McGurk ‘will not be on’.

Petheram detailed Taylor’s involvement with the club in previous years and how he’s the right fit for the club in this difficult time.

“Colin has been around the club since our return to Meadow Park and is a great bloke! I first met him when he volunteered to coach within the youth. Without Colin and Rich, this season would have been even worse.”

Petheram ended the statement with an emotionally written goodbye: “My message to Colin is simple, love the club and it will love your back. Thanks for the memories, I’m signing out for the final time with a tear in my eye, as man this club is close to my heart.”

The new board made it clear they had the full backing of Gloucester manager Mike Cook and his coaching team.

Cook spoke to Gloucestershire Live on Tuesday night: “We’ve worked really well together so far. As you can see, we need to make changes. I’m sure we’ll have a successful season next year.”

The board are making sure sustainability is their main focus with the future of the club being their youth, whilst Chris Hill and his staff have expanded the women’s and girl’s teams this year in which they have some exciting news coming soon.

The statement ended with this new look board looking ahead to a rebuild next season.

“With much to do over the close season, we are looking forward to sharing news with you on the club structure, roles, further partnerships and sponsorships.

“The unwavering support from our fans has been truly remarkable, and we’ll need your continued support as we strive to bounce back.”

31 Year drought over, youth and future of the club – Gloucester City boss Mike Cook after Gloucestershire Senior Cup final win against Bishop’s Cleeve

Gloucester City boss Mike Cook was left ‘disappointed’ despite his side winning the Gloucestershire FA Senior Challenge Cup final against Bishop’s Cleeve on penalties.A first half opener from Theo Robinson gave the Tigers the lead at half-time, with the Mitres fighting back through goals by Ross Langworthy 70 minutes in and Jay Malshanskyj seven minutes later.Robinson netted his second late on, sending the game to penalties, where it came down to club captain Spencer Hamilton to win the county cup after a 31-y...

Gloucester City boss Mike Cook was left ‘disappointed’ despite his side winning the Gloucestershire FA Senior Challenge Cup final against Bishop’s Cleeve on penalties.

A first half opener from Theo Robinson gave the Tigers the lead at half-time, with the Mitres fighting back through goals by Ross Langworthy 70 minutes in and Jay Malshanskyj seven minutes later.

Robinson netted his second late on, sending the game to penalties, where it came down to club captain Spencer Hamilton to win the county cup after a 31-year wait.

“We had a lack of intensity," Cook said. "They made it difficult for us and the one good thing we had was the resilience at the end to come back.

“We were struggling with numbers today but there’s still no excuses. I’m disappointed with the performance, I’m chuffed to win the competition, but I don’t think we played well.”

A youthful Gloucester side saw out the game until penalties, with 16-year-old Jamie Creed even stepping up to take one, which was dispatched brilliantly.

“They’ve got to experience these games," Cook said "I thought they did quite well and Jamie wanted to take one, he was brave enough to, so we let him do it.

“I can’t believe the club got rid of the Under-18s. They’ve got to bring that back in and be a feeder for us at this level.

“You look at Bishop’s Cleeve with their standard, they’ve got a great set up and we want to be inclusive to all the community and want to make sure we’re serving everyone we can, including the women’s team."

Cook gave an update on the squad, with the future up in the air for a lot of the players.

“We’ve got a retain and release list which will be coming out in the next week," he said. "Then we just start to rebuild from there, from my point of view I can’t wait for that to happen.”

After a difficult season, Cook is adamant on having a successful campaign next season with the backing of the board.

“We’ve had a lot of support from Colin Taylor and Richard Lewis. Eamonn (McGurk) has been fantastic as the club owner, he wants what’s best for the club so we’re really grateful for them,” he said.

“It’s disappointing to have a relegation season but I don’t want to be in charge of a team that goes out of existence. For us to get through the last two or three months was a real grind and it’s a lot of credit to the people I’ve mentioned for their contribution to the club.

“If I get in my players, I think we’ll have a great season. We’re never going to guarantee winning the league, but I’d like to think we’ll come close.”

Gloucester City (4-4-2): Thompson, Lake, Hamilton, Duffus; Rowe, Barlow, Hanks (Creed 46) , Durrell, Smalley (Hundt 71); Wright, Robinson. Subs not used: Dennis.

Bishop’s Cleeve (4-3-3): Clayton, Davies, Turner, Haskayne, Nelmes; Sunley, McLean, Holland, Dunbar (Chambers 65), Langworthy, Malshanskyj (Scott 90+9). Subs not used: Soule, Selman, Pearce.

Attendance: 456.

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